Advancements Series Explores How Technology Is Transforming Out-of-Home Advertising
MARKETING
AdQuick brings digital efficiency to an industry historically driven by manual negotiations and fragmented inventory.
An upcoming episode of Advancements with Ted Danson will examine how technology and innovation are modernizing the planning, purchasing, and measurement of out-of-home advertising. The segment focuses on AdQuick, a platform that's bringing digital efficiency to an industry traditionally defined by manual negotiations and fragmented inventory.
The episode shows how AdQuick helps advertisers, agencies, and media owners navigate the complexities of outdoor media with greater efficiency and data-driven insights. By aggregating OOH inventory into a centralized platform, the company gives users a comprehensive view of available advertising opportunities across diverse markets.
Streamlining a Traditionally Complex Process
Out-of-home media, encompassing billboards, transit advertising, and other public-space placements, has long been a staple of integrated advertising strategies. Its high visibility in physical environments makes it valuable for brands seeking real-world reach. However, the complexity of identifying, negotiating, and purchasing placements across different markets has often created barriers, particularly for smaller advertisers or those unfamiliar with OOH.
AdQuick's technology-driven approach addresses these challenges by digitizing processes that have historically required extensive manual work. The platform provides tools that streamline campaign planning and execution, reducing both administrative load and turnaround times.
"Brands are looking for something that breaks through the noise. Consumers are overwhelmed online," said Chris Gadek, CEO of AdQuick. "OOH reaches people in the real world, in ways that are memorable and measurable. AdQuick is using technology and AI to make it possible for brands to execute in this space as quickly and confidently as they do with digital."
Data and Analytics at the Core
The platform's analytics capabilities allow advertisers to assess performance and reach alongside other media channels. This data integration supports more informed decision-making about outdoor campaigns, helping brands understand the potential value of OOH placements within their broader marketing mix.
Andrew Stuhl, senior producer for the Advancements series, emphasized how the integration of analytics tools changes the OOH landscape. "The integration of analytics tools helps advertisers assess performance and reach, significantly reducing administrative load and turnaround times," he said. "By digitizing these processes, AdQuick contributes to broader accessibility and transparency across the OOH ecosystem."
The company's approach illustrates how digital platforms can intersect with traditional media channels to support more accessible advertising practices. For markets where OOH has been difficult to navigate, particularly for advertisers without established agency relationships, this type of platform represents a shift toward greater transparency and ease of access.
Making OOH More Accessible
Headquartered in New York, AdQuick operates as an all-in-one AI-powered platform that connects advertisers to a marketplace of media owners. The company's technology enables marketers to launch targeted, measurable OOH campaigns in minutes rather than months, a significant departure from the traditional timeline for outdoor advertising.
The platform serves out-of-home advertisers, agencies, and publishers in more than 40 countries, offering services that span both high-touch and self-service options. This flexibility accommodates different levels of experience and campaign complexity, making OOH more accessible to a wider range of advertisers.
By layering proprietary data and automation over an aggregated marketplace, AdQuick addresses longstanding pain points in the industry. The result is a more streamlined experience that reduces friction in what has historically been a negotiation-heavy process.
The Future of OOH Advertising
As digital advertising becomes increasingly saturated, brands are looking for ways to reach consumers in physical environments where attention isn't fragmented by competing online stimuli. Out-of-home advertising offers this opportunity, but only if the buying process can match the efficiency and measurability of digital channels.
The Advancements episode demonstrates how platforms like AdQuick are working to bridge this gap, bringing the speed and data capabilities of digital advertising to the physical world of outdoor media.
Advancements is an information-based educational television series that explores recent developments across industries and global economies. With a focus on innovations driving progress, the award-winning program goes behind the scenes to highlight how technology and forward-thinking solutions are shaping the future.
For more information about the series, visit AdvancementsTV.com.