ALDI U.S. Rolls Out Nationwide Digital Experience Powered by Instacart Technology
HOSPITALITY
ALDI’s updated website and app deliver a simpler online shopping experience nationwide.
ALDI U.S., America's fastest-growing grocer, launched a redesigned website and mobile app powered by Instacart's enterprise technology. The enhanced digital experience offers customers a more seamless, personalized way to shop their favorite ALDI products online.
Instacart is now the exclusive fulfillment partner across aldi.us and the ALDI app. The partnership combines Instacart's Storefront Pro enterprise commerce platform with its fulfillment solutions to deliver an integrated digital shopping experience.
Partnership Evolution
Instacart first began powering fulfillment for ALDI U.S. in 2019. The companies initially partnered in 2017 to offer same-day delivery to ALDI customers on the Instacart Marketplace. Since then, ALDI has deployed several Instacart solutions to connect its online presence with in-store experiences across its more than 2,600 stores nationwide.
"ALDI is known for offering their customers incredible value, and we're proud to partner with them to make sure that value translates seamlessly into their digital experience," said Ryan Hamburger, Vice President of Commercial Partnerships at Instacart. "What makes this partnership special is that it goes beyond ecommerce."
Hamburger explained that by combining Storefront Pro and fulfillment into one integrated platform, Instacart helps ALDI scale faster while preserving everything that makes their brand special.
Enhanced Features
The redesigned ALDI website and app deliver better personalized product recommendations, enhanced product discovery, and expanded meal planning support through shoppable recipes. Customers can access the same speed and reliability they've come to expect, with delivery and curbside pickup available in as fast as an hour.
"Shoppers define value in more ways than one, often by saving both time and money," said Dave Rinaldo, Chief Operating Officer at ALDI U.S. "As customers look for more flexibility, our partnership with Instacart enhances the ALDI online experience, giving the one-in-three U.S. households that shop our aisles another convenient way to get their groceries when and how they want."
Enterprise Platform
Instacart Storefront Pro is an enterprise-grade grocery solution that unifies a retailer's website, mobile app, and in-store digital touchpoints into one platform. It combines AI-powered discovery and integrated fulfillment to deliver an end-to-end owned ecommerce solution.
The technology is part of the Instacart Enterprise platform, a suite of integrated software and hardware solutions that connect in-store and online grocery. The platform helps retailers like ALDI maintain full control of their brand and customer experience without managing fragmented ecommerce systems.
ALDI joins more than 380 grocery retailers that use Instacart's Storefront technology to power and scale their digital ecommerce presence.
About the Companies
ALDI is America's fastest-growing grocer, serving millions of customers across the country each month. The company's disciplined approach to operating with simplicity and efficiency gives customers great products at the lowest possible prices. ALDI earned recognition as number one in Every Day Low Price according to the 2026 dunnhumby Retailer Preference Index Report.
Instacart is a leading grocery technology company that partners with more than 2,200 retail banners representing nearly 100,000 stores. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI solutions, and advertising for partners.
Availability
The new ALDI website and app are available now across the United States. Customers can visit aldi.us or download the ALDI mobile app for iOS and Android.
The partnership represents a significant step forward in ALDI's digital transformation, bringing enterprise-grade technology to one of America's most value-focused grocery retailers. By combining Instacart's proven fulfillment capabilities with advanced commerce technology, ALDI continues to meet evolving customer expectations for convenient, affordable grocery shopping.