Andrew Springate Named CMO of Horizon Family Brands
MARKETING
Andrew Springate brings more than 25 years of experience driving compelling brand and category growth to the Horizon Organic and Wallaby Organic brands.
Horizon Family Brands, the growing portfolio behind the organic staples Horizon Organic and Wallaby Organic yogurt, is making a monumental commitment to accelerated growth with the appointment of Andrew Springate as its new Chief Marketing Officer (CMO). Bringing more than 25 years of experience in building and scaling some of the beverage industry's most recognizable consumer brands, Springate is poised to drive the next wave of innovation in the organic dairy space.
The hire is strategic, signaling the company’s intent to leverage deep consumer insights and modern marketing activation to solidify its leadership position.
The Architect of Iconic Growth
Andrew Springate joins Horizon Family Brands with a powerful résumé demonstrating a transformative approach to consumer packaged goods (CPG) marketing. His most recent tenure was an eight-year run as CMO at Keurig Dr Pepper (KDP), where he oversaw the brand strategy and marketing activation for more than 125 brands, generating over $14 billion in sales.
Crucially, his leadership propelled Dr Pepper to become the second-largest soft drink brand in the U.S., a milestone achieved through insightful growth planning, breakthrough product innovation, and highly engaging integrated campaigns. This success earned him recognition as an Ad Age Marketer of the Year and a spot on Campaign’s "CMO 50" list for 2024.
“We are incredibly excited to have Andrew join our leadership team at Horizon Family Brands. He is a trailblazer who will drive our brand-building initiatives, lead our innovation pipeline, and collaborate closely across teams to fuel accelerated growth,” said Tyler Holm, CEO of Horizon Family Brands. “His deep and proven experience... positions him to be a fantastic and high-impact leader.”
Leading the Future of Organic Wellness
In his new role, Springate will assume leadership over Horizon Family Brands' core growth engine, overseeing marketing, innovation, consumer insights & analytics, and research & development. He will also partner closely with the sales team to ensure marketing strategy is perfectly aligned with go-to-market execution.
Springate expressed his enthusiasm for joining a company rooted in purpose and pioneering heritage. “Horizon Organic is a pioneer in organic dairy and the largest USDA-certified organic milk and dairy brand in the world,” he noted. “It's a phenomenal brand and I appreciate the affinity Horizon Organic has with its consumers. I look forward to deepening our understanding of those consumers to drive impactful results.”
By adding a leader of Springate’s caliber, a Harvard Business School MBA with decades of experience guiding major CPG brands, Horizon Family Brands is making a clear statement. The company, founded on the mission to inspire healthier living, is fully investing in the strategic talent necessary to grow its legacy brands and shape the future of organic wellness for families across the country.