Atomic Launches PayNow to Revolutionize Recurring Bill Payments
TECHNOLOGY
PayNow brings clarity and control to bill management.
For millions of consumers, managing recurring bills involves a stressful, fragmented process of logging into multiple apps and websites, often resulting in late fees and missed payments. Atomic, a market leader in embedded financial connectivity, is stepping in to solve this problem by announcing the launch of PayNow, a new experience that enables consumers to view, manage, and pay bills directly from within their trusted bank or fintech application.
PayNow brings essential clarity and control back to bill management, transforming what was once a moment of financial anxiety into one of confident action. This innovation allows account holders to securely connect to their service providers (like mobile or internet companies), review upcoming bills alongside their current balances, and initiate payments via ACH or card—all without ever leaving their primary banking platform.
Meeting Consumers Where They Are
Atomic developed PayNow based on deep analysis of user behavior within its payments ecosystem. Their data revealed a critical insight: nearly 20% of all payment switches happen within two days of a bill's due date, a number that jumps to 40% for mobile and internet bills due within five days. Consumers are already using their banking app as the hub for cash flow decisions.
PayNow leverages that moment of decision by providing a seamless experience.
“We designed PayNow to meet people where they already are, checking their balance and deciding how to pay a bill,” said Jordan Wright, CEO and Co-founder of Atomic. “It gives them a simple, secure way to submit payments from a place they trust. And because it's built on the same infrastructure as the rest of the Atomic platform, it creates a seamless path toward a fully connected payments hub experience.”
A Strategic Advantage for Financial Institutions
For the financial institutions (FIs) and fintechs that partner with Atomic, PayNow drives crucial engagement and loyalty. By integrating the service, they position themselves as a holistic partner in their customers' financial lives, reaching users at the key decision points in how they manage their money.
The experience also creates natural opportunities for FIs to introduce supportive services, such as cash advances, credit line access, or payment flexibility, directly at the moment a customer may be struggling with cash flow.
PayNow builds on Atomic's successful foundation, which includes its pioneering direct deposit switching solution. Atomic is trusted by over 195 financial institutions and fintech firms, including 9 of the top 10 financial institutions. This new launch ensures that users can move, manage, and now make payments with unprecedented clarity and control.