B2B CMO Project Names Top 100 B2B CMOs for 2026 Alongside New Research on Marketing Leadership
MARKETING
Recognizing Marketing Leadership: The B2B CMO 100.
The B2B CMO Project has announced the B2B CMO 100, recognizing the marketing executives transforming strategies for today's buying experience. The Project is simultaneously releasing The B2B CMO Imperative: The New Rules for B2B Marketing Leadership, a research report based on interviews with more than 50 senior B2B CMOs that identifies the five shifts separating the CMOs thriving in today's challenging landscape.
Recognition Criteria and List Composition
The B2B CMO 100 recognizes marketing executives who are shaping company strategy rather than simply executing it, and as a result, earning genuine influence with the C-suite, their peers, and the broader B2B marketing community. Recognized leaders are owning market positioning, bringing customer intelligence into product and pricing decisions, building brand as a long-term asset, and leading their organizations through the AI shift.
"We created the B2B CMO 100 because the CMO role is being redefined in real time, and the people on this list are the ones doing the redefining," said Jon Miller, Co-Founder and CEO of The B2B CMO Project. "They're proving that marketing leaders who operate as business executives don't just survive the pressure, they become indispensable to growth. We want every B2B marketing leader to see what's possible."
The full list includes marketing leaders from companies including Databricks, Canva, DataDog, Samsara, ServiceNow, and Snowflake. The complete B2B CMO 100 is available at b2bcmoproject.com/b2bcmo100.
Research Findings on Marketing Leadership
The B2B CMO Imperative: The New Rules for B2B Marketing Leadership is based on in-depth interviews with more than 50 senior B2B marketing leaders, conducted using G2's AI Voice interview solution. The research found a consistent pattern showing that the traditional CMO playbook has run its course, and the CMOs who have earned strong C-suite trust operate fundamentally differently from those losing influence.
The report distills those differences into five imperatives covering C-suite credibility, measurement reform, brand investment, AI visibility, and organizational design, each with a concrete action agenda.
"The research makes clear that the CMOs who are winning aren't playing by the old rules," said Sydney Sloan, Co-Founder and Strategic Advisor of The B2B CMO Project. "They have built powerful brands, reimagined how their teams work with AI and are influencing the strategic direction of their companies. The B2B CMO Imperative and our podcast share the learnings and frameworks from these incredible leaders."
The report is available at b2bcmoproject.com/research.
Industry Support and Sponsorship
The B2B CMO Project is supported by a select group of sponsors who share the organization's commitment to elevating marketing leadership. Founding sponsors include LinkedIn, G2, Demandbase, Webflow, 2X, Goldcast by Cvent, Sendoso, CHEQ, and Phave. This sponsorship structure enables the Project to provide research, community access, and resources to senior B2B marketing executives.
About The B2B CMO Project
The B2B CMO Project was founded by Jon Miller, co-founder of Marketo and CEO of Phave, and Sydney Sloan, former CMO of SalesLoft and G2. The founders established the organization based on the belief that the CMO role is too important to let erode and too difficult to navigate alone.
The Project serves as a resource where senior B2B marketing leaders come together to sharpen thinking, share what's working, and connect with peers who understand the challenges inherent in the role. It combines primary research, a curated peer community, intimate CMO dinners, and candid podcast conversations to give enterprise B2B CMOs the frameworks and peer relationships they cannot get from other conferences, consultants, or communities.
Membership is selective, limited to CMOs and senior marketing executives at established B2B companies. The Project positions itself as addressing a gap in resources available to marketing leadership, particularly around strategic decision-making, organizational influence, and navigating the current technology landscape including AI adoption.
Miller's background includes co-founding Marketo, a marketing automation platform, providing him with experience in both building marketing technology and understanding the needs of marketing executives. Sloan's tenure as CMO at SalesLoft and G2 gives her perspective on the operational and strategic challenges facing marketing leaders at growth-stage and established B2B companies.
The organization operates through multiple channels including research publications, membership community, in-person events, and a podcast featuring conversations with current and former CMOs. The selective membership model aims to create a peer group where marketing executives can discuss challenges and strategies with others operating at similar organizational levels.
Additional information about The B2B CMO Project is available at b2bcmoproject.com.