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B&H Creates Virtual Production Hub Featuring Products, Training and Resources

MARKETING

7/20/20262 min read

B&H: Intro to Virtual Production: The Future of Filmmaking

B&H Photo Video has officially launched its Virtual Production and XR (Extended Reality) category, along with a comprehensive Educational Hub designed to help creators understand, explore, and adopt next‑generation production workflows. This new category marks a significant milestone for B&H as it becomes the first retailer to offer a fully public‑facing virtual production catalog, complete with gear, software, learning resources, and hands‑on demo environments.

Full Virtual Production Ecosystem Now Available at B&H

The new category spans the full spectrum of virtual production tools used across cinema, broadcast, live events, sports, advertising, and education. Creators can now browse dedicated sections for:

LED Panels & Cabinets
Virtual Production Packages
VFX Media Servers
LED Volume Processors
Camera & Lens Tracking
Virtual Production Lighting
MOCAP Cameras
MOCAP Sensors
Reality Capture Scanners

This ecosystem reflects the rapid growth of virtual production across industries, where LED volumes, real‑time rendering, and motion‑capture workflows are becoming standard tools for modern content creation.

Hands‑On Demo and Engineering Space

To support creators exploring these technologies, B&H has expanded The Studio at B&H, its in‑house engineering team and demo environment. Located inside the B&H superstore, the Studio Technology Center (STC) serves as:

A state‑of‑the‑art virtual production studio
A learning center for hands‑on demonstrations
A consultation space for creators planning VP installations
A testing ground for LED volumes, tracking systems, and XR workflows

B&H is partnering with leading vendors, including ROE Visual, Absen, ARwall, Planar, Pixera, disguise, Brompton Technology, StYpe, Mo‑Sys, Optitrack, HTC, Sony, Rokoko, LG, and ASSIMILATE, to showcase real‑world setups and support customers building their own VP environments.

New Educational Hub for Creators Entering Virtual Production

Alongside the product category, B&H has launched an Intro to Virtual Production Educational Hub, offering:

How‑to guides
Case studies
Video tutorials
Gear breakdowns
Insider tips from industry experts

The hub includes content from creators like Steve Giralt, who introduces the fundamentals of virtual production, from origins and gear to workflow design, helping newcomers understand how VP integrates into modern filmmaking.

This resource is designed as a starting point for filmmakers, educators, studios, and brands exploring VP for the first time.

Why This Launch Matters for the Industry

Virtual production is rapidly becoming a mainstream technique, and B&H’s new category makes advanced VP tools more accessible to:

Independent filmmakers
Production studios
Universities and training programs
Live‑event producers
Advertising and brand‑content teams

By centralizing gear, education, and hands‑on demos, B&H is helping accelerate adoption of VP workflows that reduce production costs, expand creative possibilities, and streamline real‑time content creation.

A New Era of Creator Support at B&H

With the launch of the Virtual Production category and Educational Hub, B&H is positioning itself as a leader in supporting the next generation of content creators. As VP and XR continue to reshape filmmaking and broadcast, B&H’s investment ensures creators have the tools, knowledge, and guidance needed to bring ambitious ideas to life.

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