Bank of America's Youth Golf Initiative Surges During Masters Weekend
SPORTS
2026 Golf with Us commercial with Rory.
Bank of America's Golf with Us program attracted more than 25,000 new participants over Masters weekend, representing a 160 percent increase compared to the same period last year. The surge provides momentum toward the bank's goal of 250,000 total sign-ups within two years.
The program offers youth ages 6 to 18 access to $5 tee times through free Youth on Course memberships nationwide. The enrollment deadline is June 15, 2026, with the first 150,000 new participants receiving free memberships.
McIlroy's Impact On and Off the Course
The sign-up spike coincided with Rory McIlroy securing his second consecutive Masters championship. Bank of America's marketing campaign featured Golf with Us members recreating iconic Masters moments, including McIlroy's memorable shot on the 15th hole and his celebration after winning the green jacket in 2025.
"Rory's back-to-back wins show how perseverance and dedication, on the course and in life, can help you reach your goals," said Brian Moynihan, Chair and CEO of Bank of America. "We congratulate Rory on his impressive performance, and applaud his willingness to help thousands of young golfers learn the skills and life lessons golf can teach."
On Wednesday before the tournament, McIlroy announced a $500,000 donation to Youth on Course. The contribution will fund approximately 70,000 rounds of golf for members of the organization.
Program Benefits and Expansion
Golf with Us members can enjoy rounds for $5 or less at thousands of courses nationwide. After completing one qualifying golf session, participants also gain access to $5 golf simulator rentals at any Golf Galaxy and Dick's House of Sport location, a registered handicap index through the USGA's Golf Handicap Information Network, complimentary access to GolfPass, and development opportunities through the PGA of America REACH Foundation.
Enhanced benefits for 2026 include free PGA Pro lessons via Youth on Course partners and mentor-led golf experiences through a partnership with Watson Links.
Bank of America is funding widespread expansion of courses within Youth on Course's network to ensure kids in more communities have safe, affordable places to play close to home. This year, the bank will bring Golf with Us clinics to 25 markets, offering skill development and life lessons for local youth.
Welcoming All Skill Levels
The program is designed to welcome all young people to golf, regardless of experience level. During its inaugural year, thousands of first-time golfers enrolled, and more than 22,000 participants were girls, reflecting the program's commitment to inclusivity.
Returning Golf with Us participants are eligible to renew their membership at an exclusive 20 percent discount, courtesy of Bank of America.
About Youth on Course
Youth on Course is a nonprofit organization that has provided young people access to golf for $5 or less since 2006. The organization operates a network of more than 2,000 courses across the United States, Canada, and Australia. Celebrating its 20th year, Youth on Course has facilitated more than 5 million subsidized rounds of golf since inception.
The organization's members include top juniors competing on the AJGA and Underrated Tours, the inaugural USGA National Development Team, and collegiate players at all levels. Youth on Course also provides pathways for youth development through the DRIVE Club, Careers on Course, Leadership Council, and annual college scholarship awards.
Bank of America's Sports Portfolio
Bank of America serves as a Champion Partner of the Masters Tournament and has partnered with the Augusta National Women's Amateur since 2019. The bank is also the presenting partner of the More Than Golf Invitational for female amateur golfers in partnership with the ANNIKA Foundation.
Additionally, Bank of America serves as Platinum Partner of the 2026 Special Olympics USA Games and will bring more than 159 athletes and 40 caddies to the competition as sponsor of the golf competition.
Golf with Us is available across all 97 Bank of America markets, spanning all 50 states, Washington D.C., and Puerto Rico. Interested families can visit BofA.com/GolfwithUs to enroll and explore participating courses in their area.