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BEAUTYSPACE Launches Little Luxuries, the First Retail Destination Devoted Entirely to Beauty Minis

HEALTH & BEAUTY

9/4/20262 min read

Matthew Kappas, Keffer Studio.

BEAUTYSPACE, the discovery‑driven beauty retail and wholesale platform powered by The PCA Companies, is debuting Little Luxuries, a first‑of‑its‑kind brick‑and‑mortar concept dedicated exclusively to premium mini and travel‑sized beauty products. Opening September 10 at 872 Broadway in New York City’s Union Square, the flagship marks a major milestone for BEAUTYSPACE and introduces a new way for consumers to explore prestige beauty through minis.

A Store Designed Entirely Around Minis

Little Luxuries brings together skincare, haircare, makeup, bath and body, fragrance, beauty tools, and accessories from more than 100 established and emerging brands, all curated to encourage exploration across categories and price points. The concept gives shoppers the freedom to test luxury and prestige products before committing to full‑size versions, a growing consumer behavior BEAUTYSPACE has observed across its retail partners.

President Noah Rosenblatt describes minis as “powerful tools for discovery, trial, and long‑term brand loyalty,” noting that Little Luxuries is a natural next step for the company’s evolution.

Seamless Physical‑to‑Digital Beauty Journey

Little Luxuries is deeply integrated with BEAUTYSPACE’s digital ecosystem. BEAUTYSPACE Rewards members can apply the value of eligible minis purchased in‑store toward their corresponding full‑size products on MyBeautySpace.com, creating a frictionless path from trial to conversion.

This omnichannel connection reinforces BEAUTYSPACE’s mission to blend discovery‑driven retail with digital convenience, offering consumers a unified beauty experience across platforms.

Sustainability Built Into the Experience

In partnership with TerraCycle, Little Luxuries will feature an in‑store recycling program where shoppers can drop off empty minis and fragrance bottles. Once collected, TerraCycle will recycle the items, keeping hard‑to‑recycle packaging out of landfills and incinerators.

This sustainability initiative aligns with growing consumer demand for environmentally conscious beauty practices.

Curated Assortment From 200+ BEAUTYSPACE Brand Partners

The opening assortment is curated from BEAUTYSPACE’s network of 200+ brand partners and includes prestige names such as 111SKIN, Sisley Paris, Eighth Day, Oribe, Olaplex, Anastasia Beverly Hills, Babe Original, Touchland, AKT, SIDIA, Malin+Goetz, and more than 20 fragrance brands.

For a limited time, Little Luxuries will also be the exclusive U.S. retailer for La Bonne Brosse mini hairbrushes, offering first access to the Parisian brand’s extra‑small brush designed as a luxury bag charm.

Flagship Designed to Elevate the Mini

Created by Keffer Studio, the store’s design gives minis the architectural prominence typically reserved for full‑size products. A Neapolitan‑inspired palette of soft pinks, creams, and warm browns defines dedicated zones for fragrance, skincare, and haircare, while mirrored chrome islands spotlight individual items.

Little Luxuries will be open 9 AM to 8 PM EST beginning September 10.

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