Being Frenshe Makes Canadian Debut with First International Retail Launch
HEALTH & BEAUTY
Photo Credit: Being Frenshe.
Being Frenshe, the wellness brand founded by Ashley Tisdale and developed in partnership with Maesa, has officially expanded into Canada, marking the brand’s first international retail launch. Canadian consumers can now shop Being Frenshe’s full collection at Shoppers Drug Mart, one of the country’s most trusted destinations for beauty, health, and wellness. The move represents a major milestone for the fast‑growing brand, which has quickly become a leader in mood‑based self‑care since its debut in 2022.
A Fast‑Growing Wellness Brand Built on Mood‑First Rituals
Since launching in 2022, Being Frenshe has emerged as one of the fastest‑growing wellness brands in North America. The brand has surpassed $250 million in sales and recently exceeded $100 million in annual point‑of‑sale revenue at a single retailer, underscoring its strong consumer resonance.
Being Frenshe’s philosophy centers on helping consumers identify how they want to feel, calm, energized, grounded, or joyful, and pairing those emotional needs with scent‑powered rituals. This approach reflects a broader shift in consumer behavior: people are increasingly embracing self‑care as part of intentional daily routines and seeking products that support emotional well‑being, stress relief, and holistic wellness.
Introducing MoodScience™ Scent Technology to Canadian Consumers
At the heart of the brand is its proprietary MoodScience™ Scent Technology™, which blends fragrance innovation with wellness principles to create products that transform everyday routines into meaningful moments of care. The Canadian launch brings this technology, along with Being Frenshe’s award‑winning fragrance, bath, and body collections, to a new international audience.
The expansion follows the brand’s July 2026 rollout at Ulta Beauty in the U.S., marking its second major retail milestone of the year.
Hero Collection With Record‑Breaking Performance
Being Frenshe’s Cashmere Vanilla collection remains its top‑selling scent franchise. The Cashmere Vanilla Hair, Body & Linen Mist became the #1 body mist in mass retail in 2025, and across the portfolio, one Being Frenshe mist sells every seven seconds. The bestselling product has earned more than 4,700 five‑star reviews, demonstrating strong consumer loyalty and category leadership.
Brand Born From Personal Wellness
Founder Ashley Tisdale describes Being Frenshe as an extension of her own wellness journey:
“Being Frenshe was born from my own wellness journey and the belief that the smallest moments can make the biggest difference in how we feel.”
Her vision has helped shape a brand that feels approachable, personal, and emotionally resonant, qualities that have fueled its rapid growth and now its international expansion.
New Chapter for Accessible Wellness in Canada
With its launch at Shoppers Drug Mart, Being Frenshe enters a new phase of global growth. Canadian consumers can now experience the brand’s signature blend of fragrance, body care, and mood‑boosting rituals, all designed to make wellness feel intentional, accessible, and deeply personal.
Related Stories
Lotti Media © 2025-2026
Lotti MEDIA is your go-to source for multi-industry insights, innovation, and more.
Stay in the Know
Join our mailing list today.
Powered by: Lotti Communications