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Biatch Tequila Accelerates National Growth with Reyes Beverage Group Partnership

HOSPITALITY

6/29/20262 min read

BIATCH Tequila

Biatch Tequila, the fast‑rising, female‑founded tequila brand known for its playful attitude and premium craft, has announced a major milestone: expansion into 20 U.S. states through a strategic distribution partnership with Reyes Beverage Group, one of the nation’s largest and most influential beverage distributors. The move marks a significant leap forward for the brand as it scales its footprint, boosts availability, and brings its signature “Biatch energy” to a wider national audience.

Founded by entrepreneur Jessica Hall, Biatch Tequila has quickly become a standout in the spirits category thanks to its combination of high‑quality tequila, bold branding, and a mission centered on empowerment, fun, and authenticity. The partnership with Reyes Beverage Group positions the brand for accelerated growth across retail, on‑premise accounts, and new markets eager for fresh, personality‑driven spirits.

A Strategic Partnership Built for Scale

Reyes Beverage Group’s expansive network and proven track record in building beverage brands made it the ideal partner for Biatch Tequila’s next phase of growth. With distribution now spanning 20 states, the brand gains access to:

Major retail chains and independent liquor stores
Bars, restaurants, and nightlife venues
Enhanced logistics and supply chain support
Stronger market penetration and promotional reach

This partnership allows Biatch Tequila to meet rising consumer demand while maintaining the quality and consistency that have fueled its early success.

Premium Tequila With a Playful Edge

Biatch Tequila’s rapid rise is driven by its unique blend of premium craftsmanship and unapologetic personality. The brand’s lineup features:

Biatch Blanco — crisp, clean, and ideal for cocktails
Biatch Reposado — smooth, barrel‑aged, and balanced
Biatch Añejo — rich, complex, and crafted for sipping

Each expression is made from 100% Blue Weber agave and produced in Jalisco, Mexico, reflecting the brand’s commitment to authenticity and quality.

But what truly sets Biatch apart is its voice, bold, cheeky, and designed to empower consumers to embrace confidence, fun, and self‑expression.

Confidence in Every Pour

Founder Jessica Hall emphasized that the expansion is more than a distribution milestone, it’s a cultural one. Biatch Tequila was built to disrupt the category with a brand that celebrates individuality and confidence, and expanding into 20 states brings that mission to a much larger audience.

Hall noted that partnering with Reyes Beverage Group gives Biatch the infrastructure and reach needed to scale while staying true to its identity.

A Brand Poised for National Breakthrough

With distribution now spanning nearly half the country, Biatch Tequila is positioned for a breakout year. The brand plans to deepen retail partnerships, expand on‑premise activations, and continue building a community around its bold, empowering ethos.

As consumer interest in personality‑driven spirits continues to grow, Biatch Tequila’s blend of premium quality and playful branding makes it one of the most compelling new entrants in the tequila category.

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