Blackthorn Launches New Onsite Event Suite
TECHNOLOGYMARKETING
Blackthorn expands onsite event suite with the launch of Smart Capture, Event Navigator, and Badge Generator.
In an age defined by digital acceleration, the value of face-to-face interaction has never been higher. Yet, many event organizers struggle to translate those valuable in-person moments into measurable business results. Blackthorn, the leading Salesforce-native event management platform, is changing that with the launch of three powerful new onsite solutions designed to maximize the impact of every attendee journey.
The new products—Blackthorn Smart Capture, Blackthorn Event Navigator, and Blackthorn Badge Generator—collectively extend the Blackthorn Events platform, empowering teams to manage the attendee experience from the moment they arrive to the final follow-up. By keeping every touchpoint within Salesforce, Blackthorn eliminates the data silos and manual delays that typically plague post-event operations.
"In an era dominated by automation and AI, face-to-face experiences are invaluable to build trust and drive business outcomes," said Chris Federspiel, CEO of Blackthorn. "Our customers are telling us they want technology that amplifies these human moments. With our new onsite suite, we're giving teams the tools to turn every in-person interaction into measurable impact."
Three Tools for Seamless Onsite Management
Each new solution addresses a critical pain point in the event lifecycle:
Blackthorn Smart Capture: This universal lead capture app liberates event teams from expensive, rented scanners and unreliable QR codes. Teams can now scan any badge or business card using their mobile device and instantly sync leads directly into Salesforce. With AI-powered enrichment and full data ownership, Smart Capture accelerates lead qualification and follow-up, ensuring event-driven revenue is maximized faster than ever. 2. Blackthorn Event Navigator: Designed as the mobile attendee app for Blackthorn Events, the Event Navigator keeps participants informed, on track, and connected. It centralizes essential information, including agendas, digital tickets, real-time updates, and an attendee directory. Crucially, organizers can launch the entire mobile experience in just a few clicks, with all attendee data syncing automatically with Salesforce.
Blackthorn Badge Generator: Say goodbye to hours of manual badge preparation. This Salesforce-native badge generation tool replaces manual prep with powerful automation. Using prebuilt templates and flows, teams can design, merge, and print professional badges in bulk or on demand. Every badge reflects the latest data from Salesforce, ensuring brand consistency and accurate attendee information across every event.
Katie Campbell, Sr. Director of Product at Blackthorn, summarized the integrated advantage: “These launches bring every onsite moment, including registration, check-in, navigation, and lead capture, directly into Salesforce—your single source of truth... Blackthorn empowers event professionals and admins to remove manual steps and simplify operations, so they can focus on delivering great experiences.”
By simplifying the logistical overhead of in-person events, Blackthorn is enabling event teams to refocus on what matters most: building relationships and driving business growth.