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Bloomreach Transforms the Search Bar into an AI Shopping Hub with Loomi

TECHNOLOGY

8/7/20262 min read

Bloomreach Launches Multi-Agent "Ask Me Anything" Capability Powered by Loomi.

Bloomreach has unveiled a major advancement in AI‑driven commerce: a multi‑agent Ask‑Me‑Anything (AMA) capability that turns the traditional search bar into a powerful conversational assistant for shoppers. Powered by Loomi, Bloomreach’s AI for e‑commerce, the new experience allows customers to ask open‑ended questions, receive personalized guidance, and navigate complex buying decisions with ease, all within a single search interface.

New Era of Conversational Commerce

The AMA capability introduces a multi‑agent system that works behind the scenes to interpret shopper intent, gather relevant information, and deliver precise answers. Instead of relying on keyword‑based search, shoppers can now ask natural‑language questions such as:

“What should I pack for a week‑long hiking trip?”
“Which skincare routine is best for sensitive skin?”
“What’s the difference between these two laptops?”

Loomi’s agents collaborate to understand context, analyze product catalogs, and generate responses that feel intuitive, helpful, and human‑like, reducing friction and guiding shoppers toward confident purchase decisions.

Powered by Loomi: AI Built Specifically for E‑Commerce

Loomi is Bloomreach’s domain‑specific AI trained on more than 15 years of commerce data, enabling it to understand product attributes, shopper behavior, and retail‑specific language. This foundation allows the AMA system to:

Interpret complex or multi‑step questions
Provide tailored recommendations
Surface relevant products instantly
Offer explanations and comparisons
Maintain context across the conversation

The result is a search experience that feels less like browsing a catalog and more like consulting a knowledgeable in‑store associate.

A Single Entry Point for Every Shopper Need

Bloomreach’s AMA capability consolidates multiple shopper tasks into one unified search bar. Whether customers want to explore, compare, learn, or buy, the multi‑agent system handles it all:

Discovery: “Show me outfits for a fall wedding.”
Education: “What does SPF 50 actually protect against?”
Comparison: “Is this vacuum better for pet hair than the other one?”
Decision‑making: “Help me choose a gift for a new parent.”

This streamlined experience reduces drop‑off, increases engagement, and helps retailers convert intent into revenue more efficiently.

Driving Measurable Impact for Retailers

Bloomreach emphasizes that AMA is not just a search upgrade, it’s a conversion engine. By reducing friction and answering shopper questions instantly, retailers can expect improvements in:

Product discovery
Average order value
Customer satisfaction
Conversion rates
Repeat engagement

The multi‑agent system also provides retailers with insights into shopper intent, enabling smarter merchandising and more effective personalization strategies.

Step Forward for AI‑Driven Commerce

With the launch of its multi‑agent Ask‑Me‑Anything capability, Bloomreach is redefining what search can be in the age of AI. By merging conversational intelligence with commerce‑specific data, Loomi empowers shoppers to explore products with confidence, and gives retailers a powerful new tool to drive growth.

The new AMA experience is now available to Bloomreach customers, marking a significant milestone in the evolution of AI‑powered shopping.

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