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KnitWell Group Mobilizes Eight Major Brands in Sisterhood of Strength Campaign to Advance Breast Cancer Research

HEALTH & BEAUTY

9/16/20262 min read

KnitWell Group's 2026 Sisterhood of Strength campaign Thrivers.

KnitWell Group has launched its 2026 Sisterhood of Strength campaign, an emotional, community‑driven initiative uniting eight beloved fashion and lifestyle brands to support the Breast Cancer Research Foundation (BCRF). Timed with Breast Cancer Awareness Month, the campaign aims to reach an ambitious $100 million in total fundraising by 2030, building on more than $80 million raised since the partnership began in 2005.

A Collective Commitment to a Future Without Breast Cancer

The Sisterhood of Strength campaign brings together Ann Taylor, Chico’s, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, and White House Black Market, brands that collectively serve over 20 million customers and employ 45,000 associates nationwide. Their shared mission: accelerate lifesaving research and support women and families affected by breast cancer.

Lizanne Kindler, Executive Chair and CEO of KnitWell Group, emphasized the urgency of sustained investment in research, noting that breakthroughs in early detection, personalized treatment, prevention, and metastatic disease have already transformed outcomes for millions. She described the campaign’s goal as bold but deeply rooted in the company’s belief in science‑driven progress.

Stories of Strength at the Heart of the Campaign

This year’s campaign centers on real women, breast cancer “thrivers,” whose stories reflect resilience, vulnerability, and hope. Their experiences highlight the emotional realities of diagnosis and treatment, the power of community, and the importance of connection.

Among them is TV personality Katie Thurston, diagnosed with metastatic breast cancer at 34. She uses her platform to help women navigate the isolating experience of cancer, reminding others that shared understanding can be a lifeline.

These personal narratives embody the campaign’s message: women show up for one another, and together, they help shape a future where fewer families face the fear of breast cancer.

How KnitWell Brands Are Mobilizing Customers Nationwide

Each brand is activating unique ways for customers to participate, including:

Shop for a Cause events
Cares Cards and limited‑edition products benefiting BCRF
Checkout donations in stores and online

A major moment arrives on Pink Day, October 3, when select brands will match donations up to $150,000, amplifying the impact of customer generosity nationwide.

These activations make it easy for customers to give back in ways that feel meaningful, whether through purposeful shopping, direct donations, or sharing the campaign’s message of solidarity.

Fueling Research That Saves Lives

BCRF President and CEO Donna McKay praised KnitWell Group’s decades‑long commitment, noting that their support has helped fund groundbreaking research across prevention, diagnosis, treatment, survivorship, and metastasis. As the largest private funder of breast cancer research in the world, BCRF relies on partnerships like this to accelerate scientific discovery.

The 2026 Sisterhood of Strength campaign runs from mid‑September through October 31, offering countless opportunities for customers to join the movement.

A Powerful Reminder: Strength Is Shared

With millions of women affected by breast cancer every year, KnitWell Group’s campaign underscores a simple truth, strength grows when shared. Through storytelling, community engagement, and sustained investment in research, the Sisterhood of Strength continues to push toward a future where breast cancer is no longer a life‑defining diagnosis.

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