bubly Releases Super Mario Galaxy Movie-Themed Flavors
ENTERTAINMENT
bubly™ Unveils Limited-Edition Galactic Flavors Inspired by The Super Mario Galaxy Movie.
bubly sparkling water has launched a limited-edition partnership with Illumination and Nintendo's The Super Mario Galaxy Movie, bringing three new galactic-inspired flavors and character-themed packaging to stores nationwide. The collaboration aims to immerse fans in the film's universe before it hits theaters on April 1, 2026.
Available now, the limited-time flavors include Meteor Melon (watermelon lime), Cosmic Swirl (vanilla berry), and Dragonfruit Stardust (pineapple dragonfruit). Each flavor comes in exclusive cans featuring color-changing Lumas, iconic helpers from the Super Mario universe, that transform when chilled.
Character-Themed Core Flavors
Beyond the new flavors, select best-selling bubly varieties are getting a Mario-themed refresh. Lime, Blackberry, Cherry, Grapefruit, and Strawberry will now feature fan-favorite characters including Mario, Luigi, Yoshi, Princess Peach, Toad, and Bowser Jr. across specialty packs available in stores nationwide.
"Super Mario is one of the most timeless and beloved franchises in entertainment, inspiring a sense of adventure and exploration for fans of every generation," said Michael Smith, VP of Marketing for bubly Sparkling Water. "With our new color-changing cans, limited edition flavors, film-themed packs, Star Bits collection, and hidden bubly Galaxy Cans featuring Rosalina, we're thrilled to bring the magic of this universe into the grocery aisle."
The Galactic Mission Giveaway
bubly has created a multi-layered promotion that extends beyond simple product sales. Hidden inside select movie-themed 8-packs nationwide are 50 bubly Galaxy Cans, the only cans featuring Rosalina. Finding one of these special cans unlocks the ultimate Galaxy Getaway Grand Prize: an all-expenses-paid trip for two to NASA's Kennedy Space Center Visitor Complex in Merritt, Florida. Each winning can includes a unique code worth 6,375 Star Bits.
The bubly Galactic Mission allows fans to collect Star Bits with every film-themed can purchased. Each can has a scannable feature that unlocks a random amount of Star Bits, ranging from 1 to 5,000. These can be redeemed for movie tickets and exclusive limited-edition merchandise. The promotion runs through May 8, 2026.
Theater Tie-Ins Add More Chances to Win
Fans attending the film at select Regal and Marcus Theatres locations have another opportunity to win the Galaxy Getaway Grand Prize through an on-site promotion running until April 16, 2026. This theater component extends the campaign's reach beyond retail, creating multiple touchpoints for consumer engagement.
The partnership represents a strategic alignment between bubly's playful brand identity and one of entertainment's most recognizable franchises. The Super Mario Galaxy Movie follows the 2023 Super Mario Bros. Movie, which earned more than $1.3 billion worldwide, demonstrating the franchise's continued cultural relevance and cross-generational appeal.
Bringing Entertainment to Retail
The collaboration demonstrates how beverage brands are increasingly leveraging entertainment properties to drive engagement and trial. By offering three entirely new flavors alongside themed packaging for existing products, bubly creates multiple entry points for both Mario fans and sparkling water consumers.
The color-changing Luma cans add an interactive element that transforms the product into an experience. This type of packaging innovation helps differentiate products on crowded retail shelves while creating social media-friendly moments for consumers.
Limited-edition The Super Mario Galaxy Movie bubly flavors and packaging are available in stores nationwide and on TikTok Shop while supplies last. Fans can follow @bublywater on Instagram and TikTok for updates.
Full promotion details and official rules are available at bubly.com/galacticmission.com. No purchase is necessary to enter the Galaxy Getaway giveaway.