bubly Sparkling Water Taps Chad Michael Murray for Nostalgia-Fueled Summer Campaign
MARKETING
Chad Michael Murray Stars in bubly's Summer Campaign Featuring New Melted Ice Pop Flavor.
bubly sparkling water is turning up the nostalgia this summer with a new limited‑edition Melted Ice Pop flavor, and a campaign starring early‑2000s heartthrob Chad Michael Murray. Known for his iconic roles in One Tree Hill, A Cinderella Story, and Freaky Friday, Murray brings peak Y2K energy to bubly’s latest creative platform, designed to make fans smile, reminisce, and refresh.
The campaign blends bubly’s signature humor with a throwback aesthetic that taps into the cultural resurgence of early‑2000s fashion, music, and teen‑movie romance. The result is a playful, self‑aware summer moment that positions bubly as the sparkling water brand that doesn’t take itself too seriously, and knows exactly how to tap into the zeitgeist.
A Flavor Made for Summer, and for Nostalgia
The star of the season is bubly’s new Melted Ice Pop flavor, inspired by the classic red‑white‑and‑blue popsicles that defined childhood summers. The flavor is available for a limited time in 16 oz. single cans, offering a refreshing, zero‑calorie twist on a nostalgic favorite.
The release continues bubly’s tradition of launching seasonal flavors that tap into emotional memory and playful taste profiles, all while staying true to the brand’s clean, unsweetened sparkling water base.
Chad Michael Murray Brings the Y2K Heat
In the campaign, Murray appears as the ultimate early‑2000s crush: charming, slightly dramatic, and ready to sweep fans off their feet with a wink and a can of Melted Ice Pop. The creative leans into classic Y2K tropes, think slow‑motion glances, summer‑romance vibes, and a soundtrack that feels straight out of a teen‑movie montage.
Murray shared that the campaign’s nostalgic tone made it a perfect fit, noting that he loved the chance to bring a little humor and throwback charm to a brand known for its playful personality.
A National Giveaway to Make Fans “Melt”
To celebrate the launch, bubly is hosting a nationwide giveaway offering fans the chance to win:
Limited‑edition Melted Ice Pop cans
Y2K‑inspired merch
Exclusive campaign content featuring Chad Michael Murray
The giveaway is designed to deepen fan engagement and extend the campaign’s playful spirit across social media and retail channels.
A Summer Campaign That Doesn’t Take Itself Too Seriously
bubly’s Melted Ice Pop launch continues the brand’s long‑standing commitment to lighthearted, culturally relevant storytelling. By pairing a nostalgic flavor with a beloved Y2K icon, the brand taps into a powerful emotional trend while keeping its tone fresh, fun, and unmistakably bubly.
With Murray’s charm, a flavor rooted in childhood memories, and a campaign built for social buzz, bubly is ready to make this summer a little sweeter, and a lot more nostalgic.
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