BZZR Named Official Preseason Streaming Destination for the Los Angeles Rams, Appoints Amy Elkins Chief Impact Officer
SPORTS
Amy Elkins, Chief Impact Officer at BZZR.
BZZR, the first verified all‑sports social media platform, has announced a groundbreaking agreement naming it the official streaming home for the Los Angeles Rams’ 2026 preseason games. The partnership represents a first for any NFL team, giving Rams fans a dedicated digital destination for live preseason action, creator‑driven coverage, and immersive fan engagement. Alongside the announcement, BZZR has appointed Amy Elkins as Chief Impact Officer, further strengthening its leadership team as it scales across leagues and sports communities.
First‑of‑Its‑Kind Streaming Deal for the NFL
Under the new agreement, BZZR will stream all Rams preseason games directly to fans, beginning with the team’s opening victory against the Kansas City Chiefs. Upcoming matchups include:
August 22 vs. the New Orleans Saints at SoFi Stadium
August 27 vs. the Los Angeles Chargers
This partnership establishes a new model for NFL preseason distribution, offering fans a centralized, sports‑only environment for live games and year‑round Rams content. BZZR plans to expand this model to additional teams and leagues in future seasons.
A Platform Built for Super Fandom
BZZR’s creators, including NFL film analyst Brett Kollmann, Ramblin’ Rams, Brooke Knows Ball, and others, will amplify the preseason experience with live reactions, analysis, and pre‑ and post‑game coverage. The platform’s sports‑only ecosystem eliminates the noise of traditional social media, giving fans a unified destination for:
Live games
Creator‑driven commentary
Real‑time discussion
Personalized content powered by AI
This approach reflects BZZR’s mission to collapse fragmented sports viewing into one seamless, immersive experience.
Amy Elkins Joins as Chief Impact Officer
BZZR also announced the appointment of Amy Elkins, a seasoned sports and entertainment executive with 25 years of experience across media, platform growth, and global IP partnerships. Elkins played a pivotal role in shaping the Rams agreement and brings a track record of developing fan‑centric experiences around major brands, including the NFL, NBA, MLB, FIFA, and more.
In her new role, Elkins will lead:
League, team, athlete, and creator partnerships
Fan experience strategy
Industry relationships
Integration of live games, verified creators, and AI‑powered personalization
Her leadership will help scale BZZR’s vision of becoming the premier destination for sports fandom.
Defining Moment for BZZR’s Growth
BZZR CEO Brett Weitz called the Rams agreement “a defining moment” for the company, noting that every major team is seeking new ways to reach fans directly. The partnership demonstrates the strength of BZZR’s model and its ability to deliver a unified, creator‑powered sports experience at scale.
As BZZR continues expanding across leagues and partnerships, the Rams deal marks a significant step toward reshaping how fans watch, connect, and experience sports in the digital era.
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