CardVault by Tom Brady Opens San Francisco Flagship as 12th Store Location
SPORTS
CardVault by Tom Brady announced will open its first flagship store in San Francisco, the company's 12th location, on February 7, 2026.
Sports card collecting has evolved from niche hobby to $33 billion industry, and the retail experience is catching up. CardVault by Tom Brady announced today it will open its first flagship store in San Francisco, the company's 12th location, on February 7, 2026. The timing capitalizes on one of the year's biggest sports weekends, positioning the flagship as a destination for collectors during peak industry attention.
A Homecoming in the Bay Area
For co-owner Tom Brady, the San Francisco flagship is more than just a business move; it’s a homecoming. Located directly across from Oracle Park, the 2,800-square-foot space is the largest in the CardVault portfolio, designed to serve as a high-energy hub for a city with a deeply rooted sports culture.
“It’s great to be home in the Bay Area with an incredible store like this,” said Tom Brady. “This location really captures what CardVault is all about: passion for the game, respect for the hobby, and an experience built for fans and collectors of all ages.”
The Architecture of the "Vault"
The flagship isn't just a shop; it’s an immersive destination for collectors of all levels. At the heart of the store is the Iconic Vault, which showcases authenticated, autographed, and game-used memorabilia specifically curated for the San Francisco market, including rare cards and one-of-one pieces.
Key features include:
Brand Partnerships: A curated selection from Topps, Panini, Upper Deck, Pokémon, and Fanatics Authentic.
Professional Services: The flagship will serve as an authorized submission center for PSA, Beckett, and SGC, offering localized grading services.
CardVault Breaks: Integration with the brand's rapidly growing live-streaming business, where fans can join real-time card openings.
The Grand Opening: Joe Montana and More
The celebration kicks off Saturday, February 7, at 10:00 AM PT. The first 25 customers in line will receive limited-edition San Francisco-themed hats, and fans will have a chance to win a signed Joe Montana mini helmet, a nod to the city’s rich football history.
A Market Coming of Age
The trading card market has reached a level of sophistication that demands retail to match. CardVault by Tom Brady exemplifies this shift with its experience-focused approach. For retail and sports businesses, the insight is valuable: a multi-billion dollar market requires more than digital transactions.
Collectors seek authenticity, expertise, and community connection. CardVault's national expansion strategy, combining premium curation with professional services, positions the brand as an industry benchmark. Companies succeed by providing trusted environments where collectors' passion and financial commitment are both acknowledged and protected.