Carvana Named Title Sponsor of The PPA Masters
SPORTS
New partnership renames tournament as The Carvana Masters and builds on Carvana’s role as title sponsor of the Carvana PPA Tour.
Pickleball is officially heading into 2026 with a fresh coat of paint and a lot of horsepower. Carvana, the online automotive pioneer known for its seamless car-buying experience, has announced it will become the title sponsor of one of the PPA Tour’s most prestigious events: The PPA Masters.
Now officially renamed The Carvana Masters, the tournament is one of the PPA Tour’s largest "Slam" events, and this new partnership further cements Carvana’s position as a champion of the fastest-growing sport in America.
A Premier Kickoff to the 2026 Season
Scheduled for January 12-18, 2026, at the historic Mission Hills Country Club in Rancho Mirage, California, The Carvana Masters is famous for its iconic traditions. Fans can expect the classic visual of players wearing all-white attire against the backdrop of pristine green courts, marking the elegant beginning of the new competitive year.
As the title sponsor, Carvana isn't just putting its name on the trophy; it’s dedicated to elevating the entire atmosphere for both fans and players. Attendees can look forward to an expanded on-site presence, including:
The return of the fan-favorite Dink It Challenge.
Multiple prize opportunities and interactive giveaways.
Unique on-site activations designed to blend the fun of pickleball with Carvana’s signature brand energy.
Building a Long-Term Community
Carvana’s involvement in pickleball is a natural extension of its brand philosophy, fun, fast, and community-focused. By supporting one of the tour's most significant events, the company is helping to showcase the world’s best male and female athletes while inviting amateur players to "play where the pros play".
“The Carvana Masters will bring together top pros, rising talent, and passionate fans for a week of world-class competition, community, and celebration,” the company stated in the release.
More Than Just a Game
Founded in 2019, the Carvana PPA Tour has become the gold standard for pickleball competition, organizing tournaments at world-class facilities and establishing global player rankings. Beyond the high-stakes matches, these events have become lifestyle destinations featuring player meet-and-greets, clinics, live entertainment, and VIP upgrades.
As pickleball continues to explode in popularity, Carvana’s title sponsorship ensures that the 2026 season opener will be a "can't-miss" event for the national pickleball community.
For those looking to catch the action in person or follow the rankings, head over to ppatour.com for more details on the upcoming schedule.