Category-Building Leader Suzin Wold Named Recurly's Chief Marketing Officer
MARKETING
Recurly, a leading subscription management and billing platform, today announced the appointment of Suzin Wold as Chief Marketing Officer.
The subscription economy has evolved. It's t's not enough to just "manage" recurring revenue anymore. Brands aren't building transactional relationships, they're building long-term ecosystems. And the platforms that power them can't just be back-office tools. They need to be growth engines.
As brands build more complex, long-term customer relationships, the platforms that support them need to evolve from operational tools into strategic growth drivers. Recurly, a leading subscription management and billing platform, has appointed Suzin Wold as Chief Marketing Officer.
Wold joins Recurly as the subscription industry enters a new phase of maturity. With experience scaling high-growth technology companies and establishing new market categories, her appointment reflects Recurly's ambition to shape the future of subscription business models.
The Architect of the "Growth Loop"
Wold is widely recognized as a "Category-Building" leader. Her career has been defined by helping organizations move beyond the "product" and focus on the Value Exchange. At Recurly, she is tasked with leading the global marketing strategy, focusing on how the platform can help brands optimize their "Growth Loops," the continuous cycle of acquisition, retention, and expansion that defines the most successful subscription businesses.
“The subscription landscape is undergoing a massive transformation,” said Wold. “I am thrilled to join Recurly at a time when brands are looking for more than just a billing tool; they are looking for a strategic partner to help them navigate the complexities of modern consumer relationships.”
The Retention Moat
The appointment comes as Recurly continues to dominate the enterprise and mid-market sectors, processing billions in transaction volume for global brands. In 2026, the primary challenge for these brands is Churn Mitigation in an increasingly crowded market. Wold’s expertise in brand narrative and customer lifecycle marketing will be instrumental in positioning Recurly as the essential infrastructure for building a Retention Moat.
“Suzin is a powerhouse who understands how to build categories and drive measurable growth,” said Joe Wadcan, CEO of Recurly. “Her leadership will be vital as we continue to innovate and provide our customers with the tools they need to stay ahead of the curve.”
Leadership That Defines Categories, Not Just Products
Competitive differentiation in the SaaS market increasingly comes from how well a company articulates the broader value it creates, not just the features it offers. Recurly's appointment of Suzin Wold as Chief Marketing Officer reflects this shift toward strategic, growth-focused leadership.
For software companies, the insight is straightforward: effective marketing leaders don't just promote products, they shape how entire markets understand a category. Wold's track record of building new market categories and scaling technology brands positions her to help Recurly evolve from a billing platform into a strategic partner that helps subscription businesses grow.
The broader implication is that platforms succeed when they enable their customers to succeed. Companies that position themselves as growth enablers, rather than just operational tools—build deeper, more durable relationships. When a platform's success is tied directly to helping users expand and improve their own businesses, it creates alignment that goes beyond typical vendor relationships. Brands that invest in leadership capable of telling that story effectively are better positioned to stand out in crowded markets.