Cécred Debuts Styling Collection for Healthy Hair
HEALTH & BEAUTY
Cécred introduces its Styling Collection, a new lineup of six stylers and one tool engineered for high-performance results while preserving hair health.
Cécred, the transformational haircare brand founded by Beyoncé Knowles-Carter, launched its highly anticipated Styling Collection. The suite includes six high-performance products and one tool engineered to deliver long-lasting styles without sacrificing hair health. Available exclusively on cecred.com today ahead of a wider release at Ulta Beauty on April 5, the collection establishes a comprehensive line for healthy styling designed for every stage of the routine.
The 63-time award-winning brand recently celebrated its two-year anniversary and continues to reshape the prestige haircare category by blending cutting-edge innovation with generational wisdom. With its beloved Foundation Collection and category-defining Protection Collection cementing its industry presence, Cécred now enters the styling category with its results-driven and science-backed approach.
Addressing an Industry Gap
Historically, hair styling has come with compromise. Consumers face a choice between products that perform but sacrifice hair health, leaving hair vulnerable to heat damage, protein degradation, and curl pattern loss, or products that protect but fail to deliver results. Environmental stressors like humidity and pollution further sabotage style longevity. Cécred addresses this gap directly.
"Throughout my career, I've asked my hair to do the impossible, from snatched ponytails to big-body blowouts in the extremes–heat, rain, humidity, but it always came with a tradeoff. I could never find products that let me have healthy hair, and hair that does the most," said Beyoncé Knowles-Carter. "We built this collection to give you what you need for any look. We made sure every single product delivers 450 degrees Fahrenheit heat and humidity protection. You should never have to choose between a look and the health of your hair."
StemShield Complex Technology
The collection is powered by StemShield Complex, made of shape-memory polymers, plant stem cell lipids, and black honey fermentation. This technology protects from 450 degrees Fahrenheit heat, humidity, pollution, and styling-related damage. The defense system shields and protects hair for blowouts, straight styles, braid-outs, slick backs, and more without causing damage.
"As a salon owner and hairstylist it's important to not just focus on delivering the final look; it's also how you get there," said Ms. Tina Knowles, Cécred's Vice Chairwoman. "Without healthy hair the style doesn't look good–split ends, breakage, dull, dry hair-all of that can ruin a good style, especially when you add over manipulation and excess heat to the mix. We spent years developing this collection to address this unmet need."
Product Lineup
Created for all hair types, the comprehensive line includes products to prep, volumize, silken, and hold, ranging in price from $18 to $38. The Thermal Shield Mist ($30) shields and insulates hair from heat styling, humidity, pollution, and frizz. The Heat Activated Silk Glaze ($34) achieves glass-like straight styles with less heat passes, locking out humidity while easily washing out for style flexibility.
The Volumizing Mousse ($32) delivers bouncy volume with 24 hours of wear and 95 percent more voluminous hair after blow-drying. The Flexible Hold Hairspray ($38) creates a flexible veil of hold with 48-hour frizz control while maintaining natural movement. The Wrap & Set Foam ($28) molds and defines styles with 72-hour frizz control, perfect for roller sets, heatless curls, and braid-outs.
The Strong Hold Gel ($32) provides 24-hour hold and frizz control with a balanced moisture-to-hold ratio. The Edge Brush ($18) features dual-sided design with tightly-packed nylon bristles, a fine-tooth comb, and a pointed tip for shaping edges and taming flyaways.
Strategic Expansion
"This launch represents a significant, strategic expansion for Cécred," said Grace Ray, CEO of Cécred. "Styling is one of the largest and most performance-driven segments in haircare, yet it has historically asked consumers to choose between results and healthy hair. We're delivering a collection validated through rigorous performance testing with stylists, scientists, and consumers, paired with new platform technology that supports your hair's health."
Paired with the launch, Cécred released a curated Styling Menu featuring signature looks including the Cécred Signature Blowout, Silk Glaze, High Roller Set, Sleeked Out, Locked & Molded, and Soft Launch to guide consumers through the collection's versatility and styling possibilities.
Whether revitalizing wash routines with Foundation, safeguarding protective styles or extensions with Protection, or creating looks that withstand the elements with Styling, Cécred continues its commitment to transformational haircare for all. The brand delivers science-backed formulas designed to strengthen hair, promote length retention, and boost shine while celebrating all hair types and textures.