CES 2026: TCL Redefines Visual Reality and Sustainable Tech
TECHNOLOGY
TCL, a leading global technology company, unveiled its latest technological achievements at the Consumer Electronics Show (CES) 2026.
If there was any doubt that the "The Creative Life" is entering a new chapter, TCL’s presence at CES 2026 has silenced it. Occupying its largest-ever exhibition space, the global technology giant unveiled a suite of innovations that move beyond simple hardware specs to focus on human-centric AI, breakthrough optics, and sustainable artistry.
The SQD-Mini LED Revolution
At the heart of the showcase is TCL’s proprietary SQD-Mini LED technology, a massive leap over traditional Mini LED displays. By transforming standard backlight zones into "Precise Dimming Series," TCL has enabled each zone to perform with the efficacy of multiple zones, resulting in unprecedented light control.
The flagship carrier for this tech, the TCL X11L Series, sets a staggering new benchmark for the industry:
Peak Brightness: A blinding 10,000 nits.
Precision: Over 20,000 dimming zones for 100% restoration of HDR content.
Immersive Audio: An industry-first borderless design paired with a custom sonic experience by Audio by Bang & Olufsen.
AI: From Assistant to Companion
TCL is positioning AI as the "catalyst" for a more intuitive lifestyle, moving away from reactive tools toward proactive companions. The RayNeo Air 4 Pro glasses, the world’s first HDR10-enabled AR glasses, use a customized Vision 4000 chip to optimize viewing in real-time, converting standard 2D content into a 201-inch 3D virtual display.
Simultaneously, the brand debuted TCL AiMe, the world’s first modular AI companion robot. Designed to recognize emotions and manage IoT home ecosystems, AiMe represents a future where technology doesn't just process data, but understands context and connection.
Sustainable Innovation: The ECORA™ Breakthrough
TCL’s commitment to the planet took center stage with the introduction of TCL ECORA™, a breakthrough material developed in partnership with CMF master Chris Lefteri. Sourced from recycled porcelain, this composite material transforms waste into a premium, durable finish for home appliances, proving that high-end design and sustainability can coexist.
Global Leadership by the Numbers
These innovations are backed by a powerhouse global infrastructure serving over 1.3 billion users. Reflecting this scale, TCL currently ranks as the Global Top 2 TV brand and holds the #1 spot for Mini LED TV shipments worldwide, with a nearly 30% market share.
As TCL becomes an official Worldwide Olympic and Paralympic Partner, its CES 2026 lineup sends a clear message: the future of technology isn't just about what we see, it’s about how we live, create, and sustain the world around us.