Clear Channel Outdoor and Footballco Bring Global Soccer to U.S. Digital Screens
MARKETING
Clear Channel Outdoor Teams with Footballco to Stream Global Soccer Content Across U.S. Digital Networks.
Clear Channel Outdoor (NYSE: CCO) and Footballco have announced a partnership to bring real-time FIFA World Cup tournament content to digital billboards across the United States. The collaboration marks the first time global soccer content will be distributed at this scale through out-of-home advertising, reaching fans beyond traditional broadcast and social media channels.
Nationwide Digital Billboard Network
The partnership leverages Clear Channel Outdoor's network of digital billboards, which reaches 65 million adults 18+ weekly according to Geopath 2023 data. Footballco's tournament coverage will appear across these displays in host markets and nationwide, extending the fan experience into everyday spaces where people live, work, and commute.
Footballco's portfolio of soccer media brands reaches nearly 50 million fans monthly across North America, primarily through its flagship platform GOAL. The collaboration combines Footballco's soccer expertise with Clear Channel's large-scale digital footprint to create a public-facing layer of tournament storytelling.
Real-Time Tournament Content
Throughout the tournament, Clear Channel's digital displays will feature dynamically updated content from Footballco, including real-time scores and match results, tournament brackets and standings, breaking news and key storylines, and editorial headlines covering cultural moments surrounding the competition.
The content updates in real time, reflecting match outcomes, milestone moments, and tournament developments as they happen. This approach brings the energy and immediacy of the world's biggest soccer tournament into high-traffic physical environments across the country.
Executive Perspectives on Partnership
Dan Levi, EVP and CMO at Clear Channel Outdoor, emphasized the partnership's goal to extend tournament energy beyond stadiums. "Big tournament moments resonate far beyond the pitch," Levi said. "This partnership allows us to extend Footballco's deep expertise, insights and innovative online content from social media-driven fandom into the physical world. Our hope is to reflect the energy of the tournament in real time across our digital network, connecting communities through a shared passion for the world's game."
Jason Wagenheim, CEO of Footballco, highlighted the opportunity to bring digital storytelling into physical spaces. "Footballco's mission is to bring fans closer to the sport and the stories shaping it," Wagenheim said. "Partnering with Clear Channel Outdoor allows us to extend that storytelling into the real world, connecting important tournament moments with fans in the physical spaces where they live, work, and gather."
Brand Integration Opportunities
The partnership creates integrated opportunities for brands across digital and out-of-home channels. Footballco's WCHQ platform serves as the central hub for tournament coverage, delivering real-time news, match analysis, cultural storytelling, and fan-focused content across GOAL, social media, video, and live editorial programming.
Through this partnership, WCHQ content extends to Clear Channel Outdoor's digital display network, bringing live tournament context into high-traffic environments. Select brand partners can integrate messaging across this ecosystem, from GOAL's digital platforms to Clear Channel's physical screens, aligning with trusted, brand-safe content during peak fan attention moments.
This sports marketing model offers a unified, content-aligned, multi-screen association with the tournament. Brands can connect the action on the pitch to coverage online and social media, then extend that connection to Clear Channel's digital screens in the physical world.
Historic Tournament Context
The 2026 FIFA World Cup marks the first men's tournament hosted in the United States since 1994. The expanded 48-team format is expected to drive record attendance and viewership, with millions of domestic and international fans traveling to host cities. The tournament represents a once-in-a-generation moment for U.S. soccer, creating unprecedented demand for tournament content and storytelling.