Clear Channel Outdoor Extends Partnership to Revolutionize Digital Media at DC Airports
MARKETING
Clear Channel continues evolving DCA & IAD advertising and sponsorship program to integrate seamlessly with airport architecture, maximize advertiser ROI and enhance passenger journeys.
In a strong affirmation of its successful strategy, Clear Channel Outdoor’s (CCO) Airports Division has been awarded a new 10-year contract (with a five-year renewal option) with the Metropolitan Washington Airports Authority (MWAA). This extended partnership is set to drive the next wave of digital media evolution at two of the nation’s most vital travel hubs: Washington Reagan National Airport (DCA) and Washington Dulles International Airport (IAD).
The agreement, which begins March 1, 2026, builds on CCO’s decade-long track record of transforming MWAA’s advertising program. Since 2016, CCO has grown airport media revenues significantly, successfully attracting leading global brands like Meta, Samsung, and Barclaycard. The next chapter will focus on digital acceleration, enhancing passenger journeys, and maximizing advertiser ROI.
Accelerating the Digital Future
Under the new contract, CCO has committed to achieving 85% digital advertising coverage within just two years. These ambitious upgrades will fundamentally enhance the visual environment of both DCA and IAD, ensuring they remain benchmark media venues for years to come.
Key technology upgrades include:
Transparent Digital LumiGlass: A first-of-its-kind digital innovation.
Prism360 Digital Columns: Dynamic, high-impact cylindrical displays.
Large Format LED Video Walls: Massive screens providing striking, immersive visual experiences.
These upgrades are meticulously planned to integrate seamlessly with the airport architecture, making the journey through Dulles and Reagan National more dynamic, intuitive, and inspiring for millions of passengers annually.
Unlocking Unparalleled Advertiser Value
The DC metropolitan area is a vital crossroads for business, government, and culture, and the millions of travelers passing through DCA and IAD represent one of the nation's most influential and desirable audiences.
Morten Gotterup, President of Clear Channel Outdoor, Airports Division, emphasized the opportunity for brands: “This next chapter allows us to deliver unparalleled opportunities for brands to connect with one of the nation's most influential travel audiences through striking, data-driven digital experiences.”
This announcement is reinforced by newly released research commissioned by CCO and conducted by Nielsen, which highlights the continued effectiveness of airport media, especially as air travel surges and TSA screens record numbers of travelers. The data-backed study shows that airport advertising effectively drives frequent flyers and business travelers to action post-exposure, proving airport media’s unique position to deliver both brand awareness and sales conversion at scale.
By extending this partnership, CCO reaffirms its commitment to continually delivering a world-class advertising experience, using innovation to connect brands with passengers during one of the most high-value moments of their journey.