Clear Channel Outdoor to Transform Digital Media at Hollywood-Burbank Airport
MARKETING
The new eight-year partnership and implementation of a dramatically reimagined advertising and sponsorship program.
The Media Capital of the World is getting a media network worthy of its creative legacy. Clear Channel Outdoor’s (CCO) Airports Division has announced a major new partnership with Hollywood-Burbank Airport (BUR) to launch a state-of-the-art, digitally-driven advertising network. This comprehensive transformation is timed perfectly to coincide with the airport’s long-awaited Elevate BUR project, an all-new terminal facility scheduled to debut in October 2026.
Through this eight-year partnership, CCO will create an immersive, Hollywood-inspired experience that elevates the airport’s media environment to mirror the creative energy of the surrounding entertainment industry. BUR, situated just steps from the world's leading studios and creative companies, is set to become an iconic media showcase.
The New Digital Standard: Glamour Meets Tech
Clear Channel’s vision focuses on seamless integration, high-end design, and cutting-edge digital technology. The new media network will be nearly 100% digital, featuring themed design elements that evoke the glamour of Hollywood's golden age, including gold-trimmed frames that are seamlessly integrated into BUR's terminal architecture.
Key technological installations will include:
Anamorphic & UHD Displays: High-resolution screens capable of displaying 3D anamorphic content and ultra-high-definition visuals, strategically placed in high-traffic terminal zones.
A Seamless, 360° Connection: CCO offers advertisers a powerful dual-channel opportunity. With an established roadside presence across the Los Angeles metro area (including billboards on key routes connecting to Burbank), brands can now engage travelers both in the terminal and on the ground.
“Our vision is to turn Hollywood Burbank Airport into an iconic and immersive media showcase that celebrates the creative spirit of Los Angeles,” said Morten Gotterup, President, Clear Channel Outdoor Airports Division. “We're combining design, technology, and storytelling to deliver premium opportunities for both national and local advertisers to reach travelers in meaningful, memorable ways.”
Designed for Growth and the Passenger Journey
The media upgrade complements the Elevate BUR project, which will deliver a modern, premium passenger experience. The new facility features a new ticketing lobby, an upgraded TSA checkpoint, expanded shopping and dining options, and greater comfort and accessibility.
This provides a premium, uncluttered environment for brands to connect with consumers who are mobile, affluent, and ready to engage. CCO’s strategy ensures brands can surround consumers at every touchpoint, from the terminal to city streets, leveraging dynamic, data-driven campaigns and maintaining creative consistency.
Adding to the strategic value, CCO's newly commissioned Nielsen Airport Study reinforces that airport advertising not only builds awareness but also drives measurable consumer action, especially among business decision-makers and high-frequency travelers. With air travel expected to surge into 2026, the transformed Hollywood-Burbank Airport is poised to become a vital hub for advertisers seeking to captivate this influential audience at scale.