Cleveland Kitchen Brings K-Beauty Skin Secret to Grocery Aisle with Korean Coleslaw
HOSPITALITY
Korean Coleslaw: a mayo-free twist with crisp veggies, bold flavor, and probiotics for gut health.
Cleveland Kitchen, America's number one fresh-fermented foods brand, has launched Korean Coleslaw nationwide at Walmart and H-E-B. The new product is a vinegar-based, Korean-inspired take on the backyard classic that pairs bold flavor with a probiotic strain clinically studied for both gut health and skin benefits.
Korean Coleslaw is crafted with Lactobacillus plantarum CJLP55, a live culture derived from gochugaru chili peppers and studied for its potential to support healthy, glowing skin from within. The product brings the skin-from-within wellness trend that has taken the beauty world by storm to the refrigerated produce aisle at everyday price points.
Cultural Crossover
"Korean culture has already transformed beauty and wellness," said Drew Anderson, Co-Founder and CEO of Cleveland Kitchen. "We saw the same opportunity in food, bringing together bold, globally inspired flavor and real functional benefits that make it easy for people to eat well and feel good from the inside out."
Made with fresh vegetables and Cleveland Kitchen's proprietary light fermentation process, Korean Coleslaw delivers crisp texture, vibrant flavor, and ready-to-eat convenience that is versatile enough to elevate any meal.
Category Redefinition
Korean Coleslaw is part of a broader Cleveland Kitchen push to redefine an overlooked category. The brand's Classic Coleslaw, a mayo-free, vinegar-based alternative, has simultaneously expanded to Walmart, H-E-B, and other retailers. Together, the two products signal a category shift from heavy deli sides to fresh, functional everyday staples.
The launch positions Cleveland Kitchen at the intersection of two major food trends: the continued popularity of Korean-inspired flavors in American cuisine and the growing consumer interest in functional foods that deliver specific health benefits beyond basic nutrition.
Probiotic Benefits
The specific probiotic strain in Korean Coleslaw represents a departure from traditional coleslaw products. While fermented foods have long been associated with digestive health, the inclusion of Lactobacillus plantarum CJLP55 targets both gut and skin wellness, aligning with the beauty-from-within movement that has driven significant growth in the supplement and skincare industries.
This approach brings functional food benefits into the mainstream grocery category without requiring consumers to seek out specialty products or premium price points.
Market Positioning
Korean Coleslaw is available now at Walmart and H-E-B nationwide, with distribution expanding throughout 2026. The product joins Cleveland Kitchen's existing lineup of chef-crafted krauts, kimchi, pickles, and pickled vegetables, all available in the refrigerated produce aisle.
Cleveland Kitchen was founded by three brothers with roots in Cleveland's local food scene. The brand leads the fresh-fermented category with products designed to elevate everyday meals with fresh, flavorful, and gut-healthy fermented foods.
The launch comes as consumers increasingly seek foods that deliver both flavor and functional benefits, moving beyond traditional supplement formats to incorporate wellness into daily meals. By positioning fermented coleslaw as both a culinary ingredient and a functional food, Cleveland Kitchen aims to expand the fresh-fermented category beyond its traditional boundaries.