Cole Haan Launches Golf Apparel Category for Spring 2026
HOSPITALITY
Cole Haan, the iconic American lifestyle and accessories brand has announced the global launch of Cole Haan Golf apparel.
Cole Haan has announced the global launch of its Golf apparel collection, marking the brand's first dedicated expansion into performance apparel. The introduction extends Cole Haan's Golf platform into a head-to-toe lifestyle offering for Spring 2026.
Performance Meets Design Heritage
Rooted in Cole Haan's nearly 100-year legacy of craftsmanship and innovation, the inaugural men's collection merges elevated design with technical performance. The assortment is designed for individuals seeking apparel that performs on the course while remaining versatile enough for work, travel, and everyday wear.
Krissie Millan, Chief Marketing Officer at Cole Haan, explained the strategic direction. "Cole Haan has always been grounded in craftsmanship, innovation, and purposeful design," Millan said. "Launching Golf apparel is a natural extension of our brand and product evolution, and our commitment to serving consumers across the moments that define their lives."
The collection brings together performance and sophistication in a way intended to feel intentional and effortless, addressing the needs of modern golfers who move seamlessly between professional and recreational environments.
Catapult Group Partnership
Cole Haan developed the collection through an exclusive partnership with Catapult Group. The collaboration pairs Cole Haan's design heritage with Catapult Group's expertise in production and merchandising within the golf category.
Tailored silhouettes and thoughtful details, including peached finishes, streamlined fits, and subtle accents, are balanced with performance-driven fabrics. The materials are engineered for stretch, moisture management, temperature regulation, and protection from the elements.
Scott Davis, Chief Brand Officer of Catapult Group and President Cole Haan Golf Apparel at Catapult, described the opportunity. "Cole Haan represents an opportunity to bring the ethos of intentional design and technical ingenuity to golfers who value style and function," Davis said. "By combining the strengths of both organizations, we have created a collection that meets the demands of the game while simplifying how the modern athlete moves through the day."
Complete Golf Lifestyle Offering
The launch builds upon Cole Haan's expanding Golf footwear line. Since re-entering the golf category in 2021, the brand's Golf footwear has steadily grown, reinforcing its position within the modern golf lifestyle.
For Spring 2026, new introductions include the dual-gender GrandPrø All-Day Golf shoes. These shoes feature waterproof uppers, proprietary ENERGYFEEL cushioning, and spikeless rubber outsoles engineered for traction on and off the course.
Together, the apparel and footwear assortments establish a complete head-to-toe offering for today's golfer. The comprehensive approach addresses all elements of golf performance and lifestyle needs within a single brand ecosystem.
Design Philosophy
The result is a contemporary golf wardrobe that prioritizes both function and polish from the morning meeting to the back nine. The collection emphasizes versatility, allowing wearers to transition between different environments without changing clothes.
Technical fabrics provide performance benefits during play while maintaining appropriate aesthetics for professional settings. This dual-purpose approach reflects changing patterns in how golfers structure their days and integrate the sport into their routines.
Distribution and Availability
Cole Haan Golf Apparel will be available globally beginning Spring 2026 at colehaan.com, select green grass accounts, resorts, and premium lifestyle retailers. The multi-channel distribution strategy provides access points for both traditional golf retail customers and Cole Haan's existing lifestyle consumer base.
The brand plans to introduce Women's Golf apparel in Fall 2026, expanding the category beyond the initial men's offering. This phased approach allows Cole Haan to establish the Golf apparel category before broadening the product range.
Market Positioning
The Golf apparel launch represents a strategic expansion for Cole Haan as the brand continues to evolve its product portfolio. The move into performance apparel leverages existing brand equity while addressing a growing market segment.
Cole Haan is a global American lifestyle brand distributed in over 100 countries, serving active professionals with innovative footwear and lifestyle accessories. The company's mission is to inspire customers to live extraordinary lives through products that combine time-honored craftsmanship with modern innovation.
The Golf category expansion aligns with this mission by creating products that support customers from work to workout to weekend activities. The integration of performance and lifestyle elements reflects broader consumer preferences for multipurpose apparel.
Partnership Infrastructure
Catapult stands out as the leading integrated golf and sport specialty growth platform, uniquely equipped with the industry's most advanced sales technology and national direct sales force. The company helps build connections between leading brands and retailers, fostering a growth ecosystem within the golf and sports specialty markets.
This infrastructure provides Cole Haan with established distribution channels and industry relationships within the golf retail sector, accelerating market entry for the new apparel category.
More information is available at colehaan.com