Cole Haan Unveils the GrandPrø Tennis 2.0
HEALTH & BEAUTY
Cole Haan introduces GrandPrø Tennis 2.0, the evolution of the court sneaker that launched the brand into the sneakers category a decade ago.
Ten years ago, Cole Haan changed the footwear game by proving that a classic leather court sneaker didn't have to be heavy. Today, the iconic American lifestyle brand is doubling down on that legacy with the global debut of the GrandPrø Tennis 2.0.
Timed perfectly for the start of 2026, this new release isn't just a sequel; it’s an engineered evolution designed for the relentless pace of modern professional life.
The Science of "FeatherFeel"
The headline innovation of the 2.0 is the FeatherFeel Cushioning Platform™, Cole Haan’s lightest and most energetic cushioning system to date. By strategically rebalancing foam density and stripping away unnecessary weight, the design team created a sneaker that offers 360˚ comfort without sacrificing the durability of a full rubber outsole.
“GrandPrø Tennis was a breakthrough for us 10 years ago,” says Scott Patt, Chief Creative Officer. “With the 2.0, we’ve taken that idea even further. It’s more streamlined and engineered to feel unthinkably light.”
A Sneaker-First Strategy
The launch of the GrandPrø Tennis 2.0 underscores a massive shift in Cole Haan’s business model. Once known primarily for dress shoes, sneakers now account for over 35% of the brand’s global footwear sales.
As the lines between work, workout, and weekend continue to blur, Cole Haan is positioning itself as the go-to brand for "always-connected" professionals who refuse to choose between style and substance.
“Our customers want comfort and style without compromise,” adds Krissie Millan, Chief Marketing Officer. “This sneaker is designed to keep up and feel easy, so you’re ready for whatever comes next.”
Launch Details & Anniversary Editions
To celebrate the 10-year milestone, the initial drop features a classic white leather silhouette with "Anniversary Green" heel-tab detailing and limited-edition branding.
Pricing: Retails between $150 and $170 USD.
Availability: Exclusive early access is available now at colehaan.com and select flagship stores.
Expansion: Wider retail distribution begins in February 2026, with additional colorways in gold, ivory, and black arriving in March.
For a brand approaching its 100th anniversary in 2028, the GrandPrø Tennis 2.0 proves that Cole Haan is still finding ways to shed the weight of tradition in favor of modern innovation.