Country Music Artist Jordan Davis Joins Cornerstone Building Brands as Ambassador
ENTERTAINMENT
Cornerstone Building Brands, Inc. has named multi-platinum award winning country music country music artist Jordan Davis as its 2026 Home for Good project ambassador.
In the world of corporate social responsibility, longevity is the ultimate measure of impact. Today, Cornerstone Building Brands, North America’s leading manufacturer of exterior building products, announced that multi-platinum country music star Jordan Davis will serve as the ambassador for its 2026 Home for Good project.
The announcement marks a major milestone: the 10th year of Cornerstone’s partnership with Habitat for Humanity. To celebrate a decade of impact, the company has pledged to donate $500,000 in building materials, including windows, siding, and trim, to support approximately 100 affordable housing builds in 2026.
A Decade of "Home for Good"
Since its inception in 2016, the Home for Good project has been a driving force in addressing the affordable housing crisis. To date, the initiative has donated nearly $4.5 million in products and resources, helping to build or remodel more than 930 homes across 175 communities.
For Jordan Davis, a father of four, the partnership is deeply personal. "Home means everything to me," Davis shared. "I'm honored to join Cornerstone Building Brands... and be part of an effort that's helping more of our neighbors have a safe place they can truly call home."
Addressing a Intensifying Crisis
The 2026 initiative comes at a critical time for the U.S. housing market. According to the State of the Nation’s Housing 2025 report, home prices have surged by 60% since 2019, while high interest rates and limited supply have pushed homeownership out of reach for millions. Today, a record 22.6 million renter households are considered "cost-burdened," spending more than 30% of their income on housing alone.
By providing high-quality, durable materials from its portfolio, including brands like Ply Gem®, Mastic®, and Simonton®, Cornerstone helps Habitat for Humanity lower construction costs, ensuring that more families can achieve the stability that comes with a safe, decent home.
The Country Music Connection
Davis is the latest in a long line of country music icons to lend their voice to the cause, joining previous ambassadors like Luke Bryan, Lady A, and Darius Rucker. The partnership leverages the deep connection between country music and the concept of "home" to raise awareness and inspire volunteerism.
"Music and community go hand in hand," said Gunner Smith, CEO of Cornerstone Building Brands. "The country music artists who have served as ambassadors have been great partners in helping us broaden and deepen our impact."
The "Sustained Partnership" Model
For brands in 2026, the "one-off" charitable donation is no longer enough to build real equity. Cornerstone Building Brands’ decade-long commitment to Habitat for Humanity is a masterclass in purpose-driven branding. By integrating their actual product (the "what") with a clear social mission (the "why"), they have created a narrative of consistency and trust that resonates with employees, partners, and consumers alike. In a volatile economy, the most valuable asset a brand can own is its reputation for showing up, and for ten years, Cornerstone has done exactly that.