CYBEX Opens First U.S. Flagship in New York’s SoHo
HOSPITALITY
CYBEX opens the first flagship store in New York.
The premium juvenile product landscape in the United States has reached a new level of sophistication. CYBEX, the global brand synonymous with high-end safety, functionality, and design for children, proudly announced the opening of its first U.S. flagship store, nestled in the heart of New York City’s SoHo district.
The new boutique, located at 127 Greene Street in SoHo’s historic Cast-Iron District, is more than just a retail space, it is an immersive expression of the brand’s core philosophy. Spanning 2,300 square feet across a single floor, the store merges luxurious functionality with the distinct, contemporary aesthetic that defines CYBEX, creating a must-see destination for style-conscious parents.
A Dialogue Between Design and Durability
The SoHo location was a deliberate choice, reflecting the brand’s positioning at the intersection of fashion and innovation. Martin Pos, founder of CYBEX, emphasized the synergy between the city and the brand’s mission.
"After our flagships in Prague, Tokyo, Amsterdam, and Paris, New York was a natural next step. The city is a global epicenter of culture, fashion, and design, making it the perfect home for CYBEX," said Pos. "Parents and families in New York are deeply attuned to style, quality, and innovation – values that define our brand."
The store's interior design pays homage to its iconic surroundings. Structural steel columns subtly recall the neighborhood’s historic cast-iron façades, while the interplay of glass and light mirrors the vibrant energy of the streets outside. A refined monochromatic palette of warm beige materials is accented by elegant gold racks, fostering an intimate, inspiring shopping experience that includes an exclusive VIP area for one-to-one appointments.
The D.S.F. Innovation Principle on Display
Every product featured in the comprehensive portfolio embodies CYBEX's unique D.S.F. Innovation Principle: distinctive Design, the highest Safety standards, and smart Functionality.
The boutique showcases the full range of CYBEX offerings, including high-tech car seats, cutting-edge strollers, baby carriers, and chic home and living solutions. A key highlight is the display of exclusive collaborations with world-renowned designers like Jeremy Scott, as well as CYBEX's signature Fashion Collections. These curated offerings ensure that safety gear is presented as a high-style design statement that seamlessly fits into modern urban family life.
By establishing a physical presence in one of the world's most vibrant retail centers, CYBEX is setting a new standard for the premium juvenile market, providing New York families with an unparalleled experience that proves high-tech safety and high-end design are not mutually exclusive.