DaVinci Commerce Teams with Accenture to Drive AI-Powered Commerce for Enterprises
TECHNOLOGY
DaVinci Agentic BrandStore™ enables brands to build immersive, conversational storefronts within AI platforms like ChatGPT and other LLMs.
DaVinci Commerce announced DaVinci Agentic BrandStore, an AI-powered commerce platform that enables brands to create immersive shopping experiences within large language model environments. The company also secured strategic investment from Accenture and signed a global partnership to deliver AI-powered commerce experiences for leading brands and retailers.
The platform delivers curated brand experiences, product content, and shopping capabilities onto existing AI commerce infrastructure, enabling seamless handoff to retailer checkout and emerging agentic commerce protocols. DaVinci Agentic BrandStore was recognized in January 2026 as one of the Top 50 innovations at the National Retail Federation Innovators Showcase.
Meeting the AI Commerce Challenge
In 2025, traffic from generative AI platforms surged 693 percent year over year according to Adobe Analytics, and 40 percent of consumers had used AI for shopping assistance. As large language models rapidly become the first touchpoint for product discovery, brands face a challenge: without active management, AI environments can reduce them to generic data points where decisions default to price and availability.
DaVinci Commerce addresses this gap by transforming brand assets into immersive, AI-native shopping experiences across major LLM ecosystems including ChatGPT, Gemini, and Claude.
"AI is becoming the new storefront," said Diaz Nesamoney, Founder and CEO of DaVinci Commerce. "The commerce infrastructure currently available in AI platforms enables AI to transact, but brands need a way to compete and differentiate in these new environments. DaVinci Agentic BrandStore transforms product feeds, websites, reviews, lifestyle and brand content into conversational, intent-driven experiences within every major LLM. With Accenture's global reach and deep enterprise relationships, we can accelerate our mission to ensure brands remain present, powerful, and preferred in the age of AI powered commerce."
Commerce Experience Platform
DaVinci Commerce uses agentic AI to transform brand assets into AI-native, immersive shopping experiences. The platform includes BrandStore Studio, which enables customization and generation of storefronts and configuration of the DaVinci Commerce Answer Agent and Content Agents.
Agentic BrandStore is a conversational brand or retailer-specific storefront application generated by DaVinci Commerce and launched within the LLM environment initially via a ChatGPT app and eventually on other LLMs. It engages consumers with highly personalized and curated content, adheres to brand guidelines, answers customer questions with rich immersive content, and guides them along the path to purchase.
Core Components
The DaVinci platform is powered by four core components. The Answer Agent orchestrates multi-turn conversations, curates brand content into trusted responses, and guides shoppers from discovery to purchase while maintaining brand voice and guardrails.
Content Agents transform content from Product Information Management, Digital Asset Management, websites, Product Detail Pages, feeds, and user-generated reviews and content into AI-structured, dynamic experiences.
The Commerce Agent provides several shopping options including local store locations, handoffs to eCommerce, and Agentic Commerce integration with agentic commerce protocols like ACP and UCP.
The Self-Learning Discovery Engine maps shopper intent and optimizes performance continuously without manual intervention.
The platform delivers conversational discovery, personal concierge-like recommendations, enterprise-grade governance and compliance, seamless retailer handoff, and a robust analytics layer that captures zero-party conversational intent data providing insights about shopper journeys.
Enterprise Governance
DaVinci Commerce is purpose-built for AI-powered commerce with an enterprise governance and compliance framework that supports brand voice control, claim validation, age gating, responsible messaging, and auditability and compliance.
Its omni-LLM architecture allows brands to deploy once and activate across multiple AI ecosystems without vendor lock-in.
Accenture Partnership
Through the global partnership, Accenture will integrate DaVinci Commerce into its commerce, data, and AI transformation offerings, helping enterprise clients deploy AI-native branded experiences across LLM ecosystems.
"AI is rapidly reshaping how consumers engage with every brand," said Ndidi Oteh, CEO of Accenture Song. "As people increasingly rely on AI-assisted recommendations and begin delegating decisions to intelligent agents, being discoverable is no longer enough. Brands must be relevant, personable, and ready to transact in agent-led environments. DaVinci Commerce enables exactly that. Combined with Accenture Song's strengths in design, data, commerce, and marketing, it empowers clients to move faster and act with confidence."
With Accenture's investment and global partnership, DaVinci Commerce is accelerating the shift from traditional digital storefronts to AI-native, conversational brand experiences.
Company Background
DaVinci Commerce is an AI Commerce Experience Platform that enables global brands to shape how shoppers discover and engage in AI-driven commerce. The company's two core products, DaVinci Agentic BrandStore and DaVinci Commerce Marketing, work together to give brands control over discovery and activation across modern commerce ecosystems.
DaVinci Agentic BrandStore powers branded, governed conversational experiences inside major large language models, transforming product feeds and brand content into intent-driven discovery journeys. DaVinci Commerce Marketing enables rapid, AI-powered personalization and activation across commerce media networks and channels, launching compliant campaigns in minutes.
Together, the products connect personalized consumer experiences to measurable commerce outcomes, helping brands control discovery and activate at scale. Trusted by Nestlé, Diageo, Giant Eagle, Nordstrom, and others, the platform delivers speed, scale, precision personalization, and measurable growth.
The announcement positions DaVinci Commerce at the intersection of AI evolution and commerce transformation. As consumers increasingly turn to AI assistants for shopping guidance, brands need infrastructure that preserves their identity and influence within these new discovery channels. The Accenture partnership provides global scale for enterprise deployment while the technology addresses the fundamental challenge of maintaining brand differentiation in AI-mediated commerce environments.