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Decoy Wines Expands Emmy® Awards Season Partnership with Launch of Pour to What's Possible Grant

MARKETING

9/2/20262 min read

Decoy’s new grant supports storytellers pursuing their next project or career milestone.

Decoy Wines, the #1 premium wine brand and returning Official Wine Partner of the Emmy Awards, has announced a major expansion of its Emmy Awards season partnership with the launch of the Pour to What’s Possible Grant, a new initiative designed to support emerging creatives across the entertainment industry. The program reflects Decoy’s belief that craftsmanship, creativity, and opportunity should be accessible to all, not just those with established industry connections.

A New Grant Designed to Support Creative Professionals

The Pour to What’s Possible Grant officially opens for applications on September 2, 2026, offering $10,000 to one recipient pursuing a future creative project, professional milestone, or career‑advancing opportunity. Applicants will be evaluated on:

Creative merit
Commitment to craft
Potential impact of the opportunity
Alignment with the spirit of “Pour to What’s Possible”

The grant winner will be announced in Spring 2027, giving emerging creatives time to submit thoughtful proposals that reflect their next big idea.

Building on Decoy’s Emmy Awards Partnership

Decoy’s expanded initiative builds on the brand’s Emmy Awards partnership introduced last year, when the company launched its broader Pour to What’s Possible platform. As the returning Official Wine Partner, Decoy continues to celebrate the creators, storytellers, and visionaries whose work shapes television and culture.

Chanel Caplan, SVP of Brand Management at The Duckhorn Portfolio, emphasized the brand’s commitment to supporting creative communities:

“For more than four decades, Decoy has been driven by a belief that quality, craftsmanship and opportunity should be accessible. The Pour to What’s Possible Grant extends that philosophy beyond the wine industry by supporting creative individuals pursuing their next chapter.”

Platform Rooted in Craftsmanship and Creativity

Decoy’s winemaking journey spans more than 40 years, guided by a spirit of innovation and craftsmanship. The Pour to What’s Possible platform extends this ethos beyond wine, positioning Decoy as a champion of creative ambition. The grant is designed to help emerging entertainment professionals, writers, directors, producers, editors, composers, and more, pursue meaningful opportunities that might otherwise be out of reach.

The initiative also reflects Decoy’s broader cultural strategy: embedding the brand within the entertainment world and supporting the people who bring stories to life.

A Lasting Commitment Beyond Emmy Season

While the grant launches during Emmy Awards season, Decoy emphasizes that its impact is intended to extend far beyond the awards cycle. The company aims to create a lasting resource for creatives navigating an increasingly competitive entertainment landscape, offering both financial support and industry visibility.

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