Dollar Shave Club Releases Women's Grooming Line
HEALTH & BEAUTY
Dollar Shave Club breaks into women’s grooming with a high-performance line of razors and skincare-infused shave products.
Dollar Shave Club, the razor company that famously disrupted the men's grooming industry with quality products at transparent prices, is officially entering the women's grooming market. The brand is bringing its no-nonsense approach to a category that has long charged women premium prices for similar products.
The new line features high-performance razors, ergonomic handles, and a lineup of nourishing shave aids. All products are priced between $5 and $10, available now at DollarShaveClub.com and Amazon.
No Gimmicks, Just Performance
"For over a decade, we've cut out the unnecessary fluff that's been upsold to dudes. Now, we're excited to be doing the exact same thing for women," said Larry Bodner, CEO at Dollar Shave Club. "We aren't here to tell you how to shave, where to shave, or even if you should shave. That's your business. Our business is providing high-performance tools that get the job done at a price that respects your wallet."
While Dollar Shave Club built its reputation on blades sharp enough for a face, this new Women's Line features intentional design changes specifically for body shaving. From razor handles optimized for various hand positions in slippery showers to shave aids powered by hydrating ingredients including Argan Oil, Hyaluronic Acid, and Shea, the system is designed to deliver a smooth shave without the premium price tag.
Product Lineup
The razor collection includes the Women's 6-Blade Razor at $10 for a four-count refill, featuring six long-lasting blades and a lube strip packed with moisturizing Aloe and Vitamin E. The Wavy Grip Handle, priced at $7, is a lightweight design created for body shaving from every angle. It comes in three colors: Maroon, Purple, and Yellow. A Shower Hanger at $5 features an adhesive back that clings to any shower wall to keep blades high and dry.
All shave aids come in a Cashmere Santal scent. The Sugar Scrub at $10 uses sugar and papaya extract to gently exfoliate and lift hair for easier shaving. Shave Butter, available in $8 for six ounces or $6 for three ounces, goes on clear and helps reduce ingrown hairs. The Shave Oil at $9 softens skin and stubble for less friction. Post Shave Body Balm at $9 delivers thick, rich hydration to fight dryness and irritation.
Bundle Options
Dollar Shave Club is offering three bundle options to get started. The No Frills Starter Set at $4.99 includes a handle, six-blade razor, and three-ounce Shave Butter. The Glide & Glisten Bundle at $14.99 comes with a handle, four-count six-blade razors, six-ounce Post Shave Body Balm, and eight-ounce Shave Oil. The Fully Loaded Starter Set at $19.99 includes a handle, six-count six-blade razors, shower hanger, six-ounce Sugar Scrub, and eight-ounce Shave Oil.
About Dollar Shave Club
Founded in 2011, Dollar Shave Club started by solving a major problem in the shaving industry: shopping for razors was inconvenient and overpriced. The company offered quality, affordable razors delivered straight to your door. Since then, it has transformed into a multinational, omni-channel lifestyle brand with retail presence nationwide and a goal to offer simple solutions for grooming at a great price. The company is headquartered in Durham, North Carolina.
The Dollar Shave Club Women's Line is available now at www.dollarshaveclub.com and on Amazon.