Donna Kelce Teams Up with GameChanger to Celebrate Grandparents Who Never Miss a Youth Sports Moment
SPORTS
GameChanger is partnering with Donna Kelce, a mom and grandmother who has spent decades cheering from the sidelines, to reward one deserving family with their very own Gran Cave.
GameChanger, the No. 1 rated youth sports app for scorekeeping, live streaming, statistics, and team management, debuted the Gran Cave, a creative ad campaign celebrating the modern, active role grandparents play in their grandchildren's youth sports journeys, even when they can't be in the stands.
Celebrity Partnership and Campaign Positioning
GameChanger is partnering with Donna Kelce, a mom and grandmother who has spent decades cheering from the sidelines, to reward one deserving family with their very own Gran Cave: a fully outfitted living room transformation designed to put the grand in grandma. A modern twist on the classic man cave, the Gran Cave empowers today's youth sports superfan to create their own tech-forward setup, making it easy to follow every grandkid's game on GameChanger while incorporating all the cozy living room essentials needed to stream multiple games at once.
The Donna Kelce partnership leverages her authentic connection to youth sports as mother of two NFL players while avoiding overt commercialization through focus on her grandparent role rather than celebrity status, creating relatability with target demographic.
Experiential Marketing and NYC Demo Space
The NYC Gran Cave demo space was created to bring the concept to life, offering media and fans an immersive look at what a dream game-day setup for today's youth sports superfan could feel like. Designed with intentional easter eggs and nostalgic touches from customized sports-themed air fresheners to curated memorabilia celebrating the essential role grandparents play in the youth sports village, the space was filled with details woven throughout the campaign experience.
Families can enter for the opportunity to win their own Gran Cave package and a GameChanger Premium subscription at gc.com/grancave, through May 31, 2026.
Platform Usage Data and Remote Viewing Trends
"At GameChanger, we believe that every young athlete deserves to have their village watching and supporting them for every moment, near or far. In fact, our data shows that over 83 percent of games streamed on our platform have fans tuning in from outside the team's home state, many of whom are grandparents, with the average game being watched across more than three different states," said Sameer Ahuja, GameChanger President and DICK'S Sporting Goods Senior Vice President.
The geographic dispersion data reflects broader demographic trends where grandparents increasingly live in different states from grandchildren due to migration patterns, career mobility, and retirement relocation, creating structural demand for remote viewing solutions beyond convenience preference.
Product Technology and Broadcast Quality Features
As youth sports continue to grow in popularity and commitment, with more time spent on practice, games, and travel, GameChanger is on a mission to bridge the distance by empowering families to virtually tune in, especially grandparents. Powered by GameChanger's broadcast-quality features including live streaming in full HD, a signature scoreboard, and big-screen casting, the platform treats every youth matchup like the game of the week. With innovative tools like automatic highlight reels, box scores, and game alerts, GameChanger makes it easier for grandparents to seamlessly follow the action with the same professional feel of a major league broadcast.
The broadcast-quality positioning elevates youth sports viewing beyond amateur documentation to professional-grade experience, appealing to grandparents' desire to honor grandchildren's athletic achievements with production value typically reserved for elite competition.
Authentic Spokesperson Messaging
"I know firsthand how challenging it is to be at every game in person, and I also know how much it means to have mom or grandma cheering you on from afar," said Donna Kelce. "GameChanger makes that connection possible, and I'm so excited to help award one family their own Gran Cave so they can support the most important players in their lives."
Contest Mechanics and Prize Structure
Families are invited to submit their stories to enter to win the Gran Cave makeover at gc.com/grancave. GameChanger is also giving away 365 free Premium subscriptions to those who enter but don't win the Grand Prize.
Grandparents or their families are invited to visit gc.com/grancave to submit a brief story up to 100 words nominating themselves or a deserving grandparent in their life. Submissions should highlight why the nominee deserves to win, sharing their passion for supporting youth sports and the meaningful role they play in showing up for and cheering on the young athletes in their lives. Entrants are also encouraged to upload a photo or video to accompany their story.
Comprehensive Prize Package Value
The total prize package is valued at over $10,000 and is designed to provide a complete professional-grade viewing overhaul. This includes a top-of-the-line large-screen smart TV, a premium multi-speaker surround sound system, and a $5,000 gift card to fully deck out the ultimate fan space at home. The winner will also receive credit to pick out curated fan gear from DICK'S Sporting Goods and a GameChanger Premium subscription to ensure they never miss a play.
The Gran Cave contest officially closes on May 31, 2026, at 11:59 PM ET. One Grand Prize winner and 365 first-prize winners will be selected and announced in June 2026.
The 365 Premium subscriptions for non-winners creates year-long engagement opportunity converting contest participants into platform subscribers while the daily prize structure through 365 winners generates sustained social sharing throughout announcement period.
About GameChanger
GameChanger empowers youth sports coaches, families, organizations, and athletes to stay connected through live streaming, team management, statistics, and scorekeeping. Available on iOS, Android, and the web, GameChanger covers nearly 10 million games annually and 1 million-plus teams a year.
The live streaming and team management technology is available for all youth sports, with deep stats and scorekeeping capability for baseball, softball, and basketball. GameChanger is based in New York City and is owned and operated by DICK'S Sporting Goods.
Contest Terms & Conditions: NO PURCHASE NECESSARY. Open only to legal U.S. residents of 48 U.S. and D.C. excluding AK and HI, 18-plus. Ends 11:59 PM ET on 5/31/2026. Subject to Official Rules including judging criteria and prize descriptions available at www.gc.com/grancave. Void where prohibited. Sponsor: GameChanger Media, Inc.