Dunkin'® and Parke Blend Fashion and Flavor with New Daydream Refresher Collection
MARKETING
Dunkin’ teams up with viral clothing brand, Parke, to introduce the Parke Daydream Refresher, a strawberry-flavored pink summer sip arriving at Dunkin’ locations nationwide on July 17.
Dunkin’ and lifestyle brand Parke are kicking off a standout summer moment with the debut of the Parke Daydream Refresher and a limited‑edition Parke x Dunkin’ apparel collection. The partnership brings together Dunkin’s playful beverage innovation and Parke’s elevated everyday essentials, creating a multi‑channel experience that spans drinks, merch, and digital exclusives.
The Parke Daydream Refresher
Launching July 17, the Parke Daydream Refresher is crafted as a creamy, fruit‑forward sip designed to capture the carefree energy of summer. The drink features:
A triple‑strawberry blend combining Strawberry Dragonfruit, a strawberry flavor shot, and fresh strawberry notes
Creamy oatmilk for a smooth, velvety finish
A layer of pink Strawberry Cold Foam that adds color, texture, and a cloud‑like top
The Refresher’s bright pink aesthetic mirrors Parke’s signature palette, making it both a beverage and a visual moment.
Guests who purchase the drink on launch day at participating Dunkin’ locations will receive a limited‑edition Parke Tumbler, available while supplies last.
Exclusive Drinks for Dunkin’ Rewards Members
The collaboration also unlocks a curated lineup of Parke Perfect Sips, available only through the Dunkin’ app. These drinks expand Dunkin’s summer menu with vibrant, fruit‑driven, and creamy flavor profiles:
Blueberry Vanilla Protein Latte — espresso, protein milk, French vanilla, blueberry
Strawberry Cloud Matcha — matcha layered with whole milk, vanilla, and Strawberry Cold Foam
Splashberry Dunkin’ Zero — watermelon, lime, blackberry sparkling energy
Pink Pineapple Sparkling Refresher — tropical pineapple with sparkling water
Strawberry Sparkling Limeade — limeade with strawberry and sparkling water
Pink Mango Daydream Refresher — mango, pineapple, oatmilk, Strawberry Cold Foam
Coconut Cloud Limeade — limeade with coconut flavor and Cold Foam
These app‑exclusive drinks give Rewards members a deeper way to experience the Dunkin’ x Parke collaboration.
Limited‑Edition Parke x Dunkin’ Apparel Collection
Beginning July 17, fans can shop the Parke x Dunkin’ apparel collection at ParkeOfficial.com. The drop includes:
Parke’s signature varsity mockneck, reimagined in Dunkin‑inspired colorways
Co‑branded Stainless Steel Tumblers in Latte, Espresso, and Pink
A Parke x Dunkin’ claw clip featuring the brands’ iconic orange and pink tones
The collection blends Parke’s minimalist, elevated aesthetic with Dunkin’s playful brand identity, creating pieces that feel collectible yet wearable.
A Collaboration Rooted in Ritual and Style
Dunkin’s Chief Marketing Officer Jill Nelson notes that the partnership celebrates the everyday rituals Dunkin’ fans love, from morning coffee runs to afternoon refreshers, while giving Parke enthusiasts a new way to express their style. The collaboration is designed to feel fresh, fun, and unmistakably summer.
A Multi‑Sensory Summer Experience
With a new signature Refresher, app‑exclusive beverages, and a fashion‑forward merch collection, Dunkin’ and Parke are delivering a seasonal moment that blends flavor, fashion, and fandom. It’s a collaboration built for the Dunkin’ loyalists, the Parke community, and anyone who loves a bright, bold summer drop.
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