Electrolux Teams with NBA Star Brandon Miller for Earth Day Youth Nutrition Event
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Electrolux Group Food Heroes event with NBA Star Brandon Miller.
The Electrolux Group Food Foundation partnered with Charlotte Hornets player Brandon Miller and the Team Miller Foundation for an Earth Day event that brought sustainable nutrition education to local students. Third graders from Mallard Creek STEM Academy gathered at Electrolux Group's Charlotte headquarters for a hands-on Food Heroes session focused on how food choices affect both personal health and planetary wellbeing.
The event combined interactive learning stations, cooking activities, and educational games designed to teach children where food comes from, how to reduce waste, and how sustainable eating practices can help protect the environment. The timing on Earth Day emphasized the connection between food systems and environmental sustainability.
Interactive Learning and Celebrity Participation
Food Heroes is a global education program developed by the Electrolux Food Foundation targeting children ages seven to eleven. The program teaches sustainable nutrition concepts and environmental impacts of food choices through age-appropriate activities and practical demonstrations.
Students rotated through multiple learning stations designed to make sustainability accessible and engaging. The event's highlight came when Brandon Miller joined students in the kitchen for a baking session, sharing perspectives on how healthy eating supports performance both in athletics and academics.
"Educating the next generation about sustainable nutrition is an important part of our purpose to shape living for the better," said Patrick Minogue, head of Electrolux Group North America. "Through Food Heroes and partnerships like this one, we're investing in long-term impact that starts with children and extends to communities worldwide."
Miller emphasized practical connections between nutrition and daily performance. "I want these kids to know that eating well isn't just about being healthy, it's about being your best self, on the court, in the classroom and in life," the NBA player stated.
Program Scale and Foundation Alignment
The Team Miller Foundation, established by Brandon Miller, focuses on addressing resource gaps for underserved and at-risk individuals and families. This mission aligns with Food Heroes' educational approach to food access and nutrition knowledge.
Since launching in 2019, Food Heroes has reached more than 400,000 children across over 40 countries. The program aims to build lifelong skills and confidence around food through education, hands-on discovery, and practical nutrition guidance.
To extend impact beyond individual events, the Electrolux Food Foundation offers an open-source Food Heroes Toolkit at no cost. The toolkit is available to parents, teachers, chefs, and community leaders interested in teaching the relationship between food and environmental sustainability. Materials can be accessed through the foundation's website.
Educational Framework
The Food Heroes program addresses multiple dimensions of food literacy. Students learn about food origins, environmental impacts of production and transportation, waste reduction strategies, and nutritional basics. The hands-on format allows children to engage directly with concepts through cooking and interactive activities rather than passive instruction alone.
By focusing on children ages seven to eleven, the program targets a developmental stage when eating habits and environmental awareness are still forming. The approach combines immediate practical skills with longer-term knowledge about food systems and sustainability.
Corporate Education Initiative
Electrolux Group operates as a global appliance manufacturer with more than 100 years of history. The company employs more than 9,000 people in North America and reported regional sales of $4.6 billion in 2025. The company manufactures household products sold in approximately 120 markets under brands including Electrolux, AEG, and Frigidaire.
The Food Heroes program represents one component of the company's broader sustainability positioning. By connecting appliance manufacturing with food education and environmental awareness, Electrolux frames its corporate purpose around improved living standards and reduced environmental impact.
The Charlotte event demonstrates how corporations can leverage celebrity partnerships and educational programs to reach youth audiences with sustainability messaging. The combination of hands-on activities, athlete participation, and practical cooking skills creates multiple engagement points for students while advancing corporate social responsibility objectives.