eos Debuts Beach Waves and Toasted Marshmallow, Expanding Its Fragrance-Inspired Body Care Line
HEALTH & BEAUTY
eos Beach Waves and Toasted Marshmallow 24H Moisture Body Lotion and Cashmere Body Mist.
eos, the Gen Z–loved beauty brand known for transforming daily routines into sensorial rituals, has expanded its fragrance body care portfolio with the launch of Beach Waves and Toasted Marshmallow. The two new scents, available in both Body Lotion and Body Mist, build on eos’ reputation for creating high‑performance body care paired with long‑lasting, memorable fragrance.
The brand notes that fragrance has become more personal than ever, with consumers building “scent wardrobes” that shift with their mood. Beach Waves and Toasted Marshmallow introduce two distinct scent personalities, one radiant and transportive, the other warm and craveable, designed for layering, mixing, and everyday self‑expression.
Beach Waves: A Fresh, Solar Scent Inspired by Sea, Sun & Escape
Beach Waves taps into the rising popularity of solar fragrances, capturing the feeling of sun‑drenched skin, salty air, and carefree escapes. The scent blends pineapple punch, mandarin, tiaré flower, sunny starfruit, salted coconut, and warm sands to create an airy, radiant profile that feels effortless and wearable year‑round.
Designed to evoke the optimism of a beach getaway, Beach Waves is fresh, bright, and transportive, ideal for anyone who wants their daily routine to feel like vacation mode.
Toasted Marshmallow: Nostalgic, Warm & Comforting
Toasted Marshmallow represents eos’ signature take on the booming gourmand fragrance trend, fueled in part by a surge in marshmallow‑themed content on TikTok. The scent blends toasted marshmallow, graham cracker, caramelized sugar, heliotrope, smoky birch, and vanilla malt for a warm, cozy fragrance that balances indulgence with sophistication.
Inspired by golden‑hour moments and beach bonfires, Toasted Marshmallow delivers a nostalgic, craveable scent experience that feels both modern and comforting.
A Fragrance Strategy Rooted in Culture & Community
eos President Soyoung Kang emphasized that fragrance has always been central to the eos experience. The brand’s community expects body care that not only performs but also smells incredible and feels personal. Beach Waves and Toasted Marshmallow were developed to meet that expectation with culturally relevant, highly wearable scent profiles that reflect how consumers express themselves today.
The new scents join eos fan favorites like Vanilla Cashmere, Fresh & Cozy, and Strawberry Sorbet, expanding the brand’s growing fragrance wardrobe.
Designed for Layering, Mixing & Everyday Ritual
Both fragrances are available in 24H Moisture Body Lotion and Cashmere Body Mist, allowing users to build a customized scent routine. The lotion provides soft, moisturized skin with long‑lasting fragrance, while the mist adds a finishing layer that extends wear throughout the day.
Together, Beach Waves and Toasted Marshmallow offer two distinct moods, sunny escape and cozy nostalgia, giving consumers new ways to personalize their daily body care rituals.
Related Stories
Lotti Media © 2025-2026
Lotti MEDIA is your go-to source for multi-industry insights, innovation, and more.
Stay in the Know
Join our mailing list today.
Powered by: Lotti Communications