EOS Enters the Fragrance Mist Category with Luxurious Cashmere Collection
HEALTH & BEAUTY
Iconic Gen Z beauty and personal care brand, eos, is building on its leadership in scent-forward body care with a highly anticipated new category launch: Cashmere Body Mists.
The power of consumer feedback is driving a major expansion in the beauty aisle. eos (Evolution of Smooth), the iconic Gen Z beauty and personal care brand, is building on its leadership in scent-forward body care by launching its highly anticipated Cashmere Body Mists. This debut marks eos' entrance into the dedicated fragrance-mist category, fulfilling requests from thousands of devoted fans.
The expansion strengthens the brand's position in fragrance-driven skincare innovation. For the past year alone, eos, the #1 hand and body lotion brand in America, received more than 10,000 direct messages, mentions, and comments from fans urgently requesting a body spray. As consumers increasingly layer eos' bestselling body lotions and washes to create personalized scent routines, the new Body Mists are designed to complete that immersive experience.
Fine Fragrance Quality, Accessible Price
The Cashmere Body Mists debut with eight of the brand's most-loved scents in an all-new format. The launch follows the viral success of a limited-edition holiday mist released in 2024, which was widely embraced by the community.
The initial collection includes fan-favorite scents such as:
Vanilla Cashmere
Strawberry Dream
Crème de Pistachio
Pink Champagne
Fresh & Cozy
"Expanding into the fragrance category is a significant milestone for eos," said Jonathan Teller, CEO of eos. "The incredible demand for our body care has demonstrated that our customers want an immersive scent experience that goes beyond hydration."
The Skincare Twist
eos Cashmere Body Mists bridge the gap between fine fragrance and actual skincare. The formula features a gentle, soothing base infused with moisture-locking hyaluronic acid and aloe. This unique blend ensures the mist delivers a long-lasting, skin-loving fragrance while nourishing the skin.
The mists work beautifully on their own, but for fans who enjoy layering, pairing the mist with eos' Cashmere Body Lotion helps the scent stay richer, more vibrant, and longer-lasting throughout the day, providing a versatile, integrated fragrance ritual.
Soyoung Kang, President of eos, noted the quality commitment: "We're excited to bring fine fragrance level quality and craftsmanship to a format that feels fun, accessible, and deeply personal, expanding how our fans incorporate scent into their daily rituals."
The Cashmere Body Mists are available now on evolutionofsmooth.com and will roll out to select national retailers, including Target, Walmart, and Amazon in the coming weeks. This debut solidifies eos' evolution as a leader in comprehensive, fragrance-driven personal care.