Estée Lauder Signs Actress Daisy Edgar-Jones as Global Brand Ambassador
HEALTH & BEAUTY
Estée Lauder has signed acclaimed British actress, Daisy Edgar-Jones, as its newest Global Brand Ambassador.
When it comes to prestige beauty, few roles carry as much weight and history as being the face of Estée Lauder. Today, the flagship brand officially entered a new chapter by announcing acclaimed British actress Daisy Edgar-Jones as its newest Global Brand Ambassador.
Representing the brand’s skincare, makeup, and fragrance categories, Edgar-Jones’ first campaign is set to debut on February 2nd, 2026. She joins a prestigious roster of global talent that includes Ana de Armas, Karlie Kloss, and Yang Mi, signaling a strategic move by the beauty giant to lean into a "new classic" aesthetic that bridges generations.
The Breakout Star of Her Generation
Since her 2020 breakout in the cultural phenomenon Normal People, Daisy Edgar-Jones has become the go-to lead for stories that require both vulnerability and strength. From the atmospheric Where the Crawdads Sing to the 2024 record-breaking blockbuster Twisters, she has proven her ability to command both indie screens and global box offices.
“Daisy is very much the breakout star of her generation,” said Justin Boxford, Global Brand President, Estée Lauder. “Not only is she an incredibly gifted actress, but she embodies the ethos of the brand. She is aspirational yet approachable, and her confident, youthful spirit will inspire consumers across generations.”
A Connection Rooted in Storytelling
For Edgar-Jones, the partnership feels like a natural evolution of her craft. “As an actress, I love how makeup can tell a story of who we are,” she noted. “I have always admired how Estée Lauder celebrates confidence and individuality in women. The legacy, elegance, and strength of the brand is so inspiring.”
This focus on "legacy" is central to the Estée Lauder identity. Founded by one of the world’s first female entrepreneurs, the brand has spent decades focusing on the specific needs and desires of women in over 150 countries. By selecting Edgar-Jones, who is known for her thoughtful, understated elegance, the brand is doubling down on a vision of beauty that is sophisticated yet grounded.
A Powerhouse 2026
The timing of the announcement aligns with a massive professional year for the actress. In 2026, Edgar-Jones will take on the iconic role of Elinor Dashwood in a new adaptation of Jane Austen’s Sense and Sensibility. She is also currently filming the Netflix thriller Here Comes the Flood alongside Denzel Washington and Robert Pattinson.
As Estée Lauder continues to modernize its digital touchpoints and product formulations, bringing on a global ambassador who represents "the now" while respecting the heritage of the past is a masterclass in brand positioning.
With her first campaign just weeks away, the beauty world is ready to see how Daisy Edgar-Jones translates her cinematic storytelling into the world of Estée Lauder.