Evian Marks 200 Years with Jeff Koons Collaboration
SPORTS
evian celebrates 200 years since first bottling its natural spring water in 1826, marking a once-in-a-generation milestone.
Evian natural spring water marks an extraordinary milestone this year: 200 years since the first bottling of its mountain-made water in 1826. To celebrate, the brand unveils "200 Years Young," a global ambassador campaign and creative partnership with artist Jeff Koons that honors evian and its Alpine heritage.
For two centuries, evian has remained rooted in its origin. Every bottle of its natural spring water originates from the same source in the French Alps, naturally filtered over 15 years through glacial rocks, and protected through generations of stewardship. More than an anniversary, this landmark moment reflects a legacy shaped by time, nature and a spirit that continues to live young.
Global Campaign Features Sports Stars
The new "200 Years Young" evian global campaign features world-renowned artist Jeff Koons alongside the brand's celebrated ambassador roster: tennis stars Carlos Alcaraz, Frances Tiafoe, Emma Raducanu, and professional golfer Céline Boutier. Together, they embody the evian brand's "Live Young" philosophy, a mindset defined by energy and vitality.
Set at the source in the French Alps, the campaign showcases the essence of evian's origin while championing healthy hydration across the worlds of sports, fine dining and culture. The creative will be featured in the U.S. across social and out-of-home billboards.
Limited-Edition Jeff Koons Bottles
The "200 Years Young" celebration continues with an exclusive collaboration with Jeff Koons to introduce two limited-edition glass anniversary bottles. Available in pink (evian Still) and blue (evian Sparkling), each bottle is adorned with imagery inspired by his signature Balloon Dog sculpture and can be found at select restaurant partners across the country.
Long associated with joy, playfulness and celebration, the Balloon Dog mirrors the evian "Live Young" spirit, bringing a sense of awe and festivity to dining tables around the world. Koons joins a distinguished lineage of evian collaborators including Virgil Abloh, Balmain and Pharrell Williams, continuing the brand's legacy of design-forward partnerships at the intersection of culture and creativity.
"When evian approached me, the message about youth immediately resonated with me," said Jeff Koons. "It reflects a truth I deeply believe in: youth is not defined by age, but by a mindset. I chose to incorporate my Balloon Dog into the design because it not only echoes the iconic status of the brand itself, but also embodies the spirit of celebration, playfulness, curiosity, and the joy of creating."
Collectible Anniversary Packaging
Available in select grocery, retail and online environments where evian is sold, the brand is also bringing its Alpine heritage and origin story to life with four limited-edition "200 Years Young" rPET bottles. This nearly complete takeover of current evian packaging will begin to roll out in May and will be available throughout the summer, while supplies last.
The Alpine Source
For 200 years, evian has been defined by its exceptional origin in the French Alps, specifically Évian-les-Bains. This heritage has cemented evian natural spring water as an icon of premium hydration and timeless superiority.
What makes evian truly one-of-a-kind begins long before it reaches the bottle. Every drop starts as rain and snow that falls onto a glacial plateau in the French Alps. The water then naturally filters through layers of protected underground rock for over 15 years, collecting naturally occurring electrolytes and minerals along the way, before emerging at the Cachat Spring in Évian-les-Bains.
The brand's stewardship extends far beyond the water itself, rooted in protecting the natural environment that makes its exceptional character possible. At the heart of this effort is the preservation of the 48-square-mile ecosystem that feeds the evian spring. While stewardship of the source has always been central to the brand, evian formalized that commitment more than 30 years ago by partnering with 13 local municipalities to champion sustainable agriculture, preserve natural ecosystems, and support responsible development within the region.
U.S. Summer Celebrations
In the United States this summer, the evian "200 Years Young" celebration will unfold through a series of partnerships and experiences that bring together sports, fine dining and culture.
"Celebrating 200 years is a powerful milestone for evian and a testament to the generations of care that have protected our source," said Fran Mulhern, Senior Vice President, evian. "In the U.S., we're honoring that legacy by bringing the evian origin and heritage story to life in the moments and places that shape culture."
About Evian
Evian natural spring water delivers premium hydration with a cool, crisp taste from mountain-made electrolytes. From the heart of the French Alps in Évian-les-Bains, evian natural spring water is naturally filtered for over 15 years through glacial rocks, emerging with its signature mineral composition.
As the Official Water of The MICHELIN Guide U.S., evian natural spring water is poured in celebrated dining destinations, found hydrating athletes and fans alike across iconic sporting moments, and enjoyed by those seeking effortless everyday luxury.