evian® Brings the Spirit of the French Alps to the U.S. for Its 200th Anniversary
MARKETING
evian® Brings the Spirit of the French Alps to the U.S. in Celebration of 200 Years Young.
evian® natural spring water is marking an extraordinary milestone: 200 years since the first bottling of its mountain‑made water in 1826. To celebrate, the brand is bringing the essence of the French Alps to the United States through a series of immersive cultural moments, culminating in a one‑day celebration in New York City on August 27, 2026, just ahead of the US Open Singles Main Draw.
New York City Celebration Inspired by Alpine Heritage
The 200 Years Young Celebration invites consumers to experience evian’s iconic origin story through installations, French‑inspired cuisine, live entertainment, and of course, evian natural spring water. The event will also feature surprise guest appearances, adding star power to the brand’s milestone moment.
As od August 10, consumers can RSVP beginning, with complimentary tickets released every Monday at 9:00 a.m. ET while supplies last.
Journey That Begins in the French Alps
Every bottle of evian follows the same natural process it has for two centuries: rain and snow travel through glacial rocks for more than 15 years before emerging at the Source Cachat spring in Évian‑les‑Bains, France. This slow, natural filtration gives evian its signature mineral composition and purity, a defining element of the brand’s identity since 1826.
Rooted in this Alpine heritage, evian’s “Live Young” philosophy celebrates vitality, nature, and the timeless spirit of rejuvenation.
Nationwide Sweepstakes Offers a Once‑in‑a‑Lifetime Experience
To extend the celebration beyond New York, evian is launching a nationwide online sweepstakes at evian200.com. One grand‑prize winner and a guest will receive:
VIP access to the New York City anniversary celebration
Courtside tickets to the US Open
A stay at the legendary Hôtel Royal in Évian‑les‑Bains, France
This exclusive prize connects U.S. fans directly to the brand’s birthplace, offering a rare opportunity to experience evian’s Alpine origin firsthand.
Yearlong Celebration Across Sports, Culture, and Community
The New York event is part of evian’s broader “200 Years Young” global campaign, which highlights the brand’s connection to sports, culture, and wellness. Throughout the year, evian is activating experiences across major cultural moments, from tennis partnerships to curated events, all designed to bring its Alpine story to life for consumers around the world.
Honoring a Legacy of Premium Hydration
For 200 years, evian has remained committed to preserving its natural source and delivering premium hydration rooted in nature. The anniversary celebration honors this legacy while inviting a new generation to connect with the brand’s heritage, purity, and youthful spirit.
As evian brings the French Alps to New York City, the brand commemorates not just its past, but the next century of “living young.”
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