Flau’jae Johnson Brings the Holiday Flow to DICK’S Sporting Goods
SPORTSHOSPITALITY
Inspired by her flow on the mic, DICK'S put Flau'jae's rap skills to the test with a playful holiday twist.
College basketball star and rap sensation Flau’jae Johnson has already proven she has explosive talent on the court and a commanding flow on the mic. This holiday season, she’s taking on a new challenge that tests her creativity and composure under pressure: gift wrapping.
DICK’S Sporting Goods (NYSE: DKS) today dropped its newest holiday content series, Greatest Wrapper in the Game, starring Johnson. The campaign takes a playful, festive twist on the common holiday dilemma, how exactly do you wrap a basketball or a golf club?—and turns it into an entertaining showcase of Flau’jae's versatile talent.
From Bars to Bogg Bags
In the "Greatest Wrapper in the Game" video, Flau’jae Johnson can be seen strolling through a DICK’S Sporting Goods store, effortlessly turning notoriously hard-to-wrap presents, including a basketball, a golf club, a treadmill, a bike, and a Bogg bag, into perfectly packaged gifts. The key component? Her own custom-designed Flau’jae wrapping paper, which is as bold and energetic as her signature bars.
The content series culminates in a humorous, infomercial-style narration by Johnson, promoting her limited-edition wrapping paper.
"Most fans know that I play ball and I rap, but not many know I'm also a great wrapper," said Flau’jae Johnson. "DICK'S has so many great sports gifts and everyone watching is going to love the fun we had with this, and I can't wait for them to get their hands on my limited-edition holiday wrapping paper."
A Partnership Built on Energy and Authenticity
The collaboration between DICK’S and Flau’jae is a natural fit, leveraging her dual status as an elite athlete and a media personality who resonates deeply with young audiences.
Melissa Christian, VP of Brand Building at DICK’S Sporting Goods, praised Johnson’s unique appeal: “Greatest Wrapper in the Game was a fun way to bring that story to life, and with her standout athleticism and musical talent, Flau’jae was the perfect partner. Her creativity, confidence and energy embody the spirit of the season and make this campaign uniquely DICK’S Sporting Goods.”
DICK’S Sporting Goods knows its customers are seeking the season's hottest sports gifts, and this campaign addresses the wrapping challenge with humor and style.
How to Get the Limited-Edition Wrap
For fans wanting to add some Flau’jae flair to their own gift-giving, there are two ways to get the limited-edition custom wrapping paper:
Social Giveaway: Athletes nationwide can enter to win rolls of the wrapping paper, plus a signed piece of memorabilia, through a social giveaway running on DICK’S and Flau’jae’s Instagram accounts through November 19, 2025.
In-Store Event: On Saturday, November 15, the DICK’S House of Sport in Baton Rouge—Flau’jae’s college town—will host an in-store giveaway of the custom paper for the first 200 athletes (limit two per person, no purchase required).
While Flau’jae can’t wrap gifts for everyone, DICK’S Sporting Goods is making the rest of the holiday shopping easy and stress-free by offering convenient ways to shop online, in-store, or via the app, ensuring every fan can wrap their season’s gifts in champion style.