Fresha Surpasses 1 Million Monthly Downloads as Beauty and Wellness Booking Demand Grows
TECHNOLOGY
Fresha surpasses 1 million monthly downloads as global demand for beauty and wellness booking grows.
Fresha, a global AI-powered booking platform for beauty and wellness, has surpassed 1 million monthly downloads as consumer demand for seamless, marketplace-led booking continues to scale worldwide. The platform now ranks among the top 10 lifestyle apps globally, ahead of consumer platforms including Tinder, Rightmove, and Evri, reflecting its growing presence in everyday consumer behavior.
Monthly downloads have increased 300 percent since mid-2024, demonstrating rapidly growing global adoption as more businesses choose the platform to operate and scale their services.
Transaction Volume and Market Position
Fresha now facilitates over 35 million appointments per month, with the value of those appointments exceeding $1.4 billion monthly. This transaction volume highlights the scale at which consumers actively engage with the platform for discovery, booking, and payment.
Growth is being driven by Fresha's user experience, which allows partners and clients to find businesses, book appointments, and manage payments within one unified platform. Clients can browse professional and service portfolios, compare options, and make decisions backed by results and reviews, creating an end-to-end booking experience.
The platform's expansion is increasingly led by enterprise and multi-location operators including Ted's Grooming Room, Masaj, BarberSmiths, and Gould Barbers, who are using Fresha as infrastructure to manage bookings, payments, client engagement, and performance across their networks. As larger businesses consolidate fragmented software stacks, Fresha is positioning itself as a platform for high-growth, multi-site brands in the selfcare sector.
Geographic Distribution and Retention Metrics
Growth is distributed across major regions, with Europe leading as the largest contributor to global downloads, followed by the Americas. The Asia-Pacific region continues as a high-growth market with accelerating adoption. This expansion highlights Fresha's penetration across both mature and emerging markets, supported by localized discovery and search capabilities.
User retention supports this growth trajectory. Fresha data indicates that salons and selfcare businesses can increase revenue by up to 40 percent by improving retention at each stage of the client journey. Features like one-click rebooking aim to transform booking from a one-time action into a consistent routine.
Once clients reach their third appointment with Fresha businesses, retention strengthens significantly, with loyal clients returning at rates exceeding 83 percent. This behavioral pattern highlights the importance of structured, repeatable client journeys in generating long-term revenue.
Infrastructure and Business Impact
"Businesses aren't just looking for a tool anymore, they're looking for a platform that can support their entire growth journey," said James Hayward-Browne, Chief Commercial Officer at Fresha. "What we're seeing is a clear shift, particularly among multi-location and enterprise operators, toward consolidating operations into a single system that can handle everything from discovery and booking through to payments and retention."
For enterprise businesses, retention at scale directly impacts revenue performance across locations. Fresha's infrastructure enables these businesses to standardize and optimize the client journey across every site, positioning retention as a measurable growth metric.
Fresha partners are uploading more than 150,000 images daily to their portfolios, creating what the company describes as one of the most dynamic and visually rich marketplaces in the industry. This content stream provides clients with current views of results, styles, and expertise while enabling businesses to differentiate themselves in competitive local markets.
Marketplace Features and Integration Ecosystem
The platform includes over 100 million verified reviews and a discovery experience designed around trust and personalization. Advanced features including loyalty programs, automated rebooking, and targeted client engagement support businesses in transforming one-time visits into sustained client relationships.
"For us, the app has completely changed how we connect with clients," said Ella Fisher, Owner and Founder of Hair Artistry Newmarket. "It's not just about getting discovered, it's about the quality of clients coming through. People arrive already confident in their choice, having seen our work, our reviews, and our team."
Fresha's ecosystem is expanding through integrations with tools and platforms businesses rely on, including Google AI and Amazon Alexa for AI-powered capabilities, alongside connectivity across payments, marketing, and operational tools. These integrations enable partners to automate workflows and enhance client interactions.
Industry Positioning and Future Outlook
"What we're seeing is a fundamental shift in how consumers engage with beauty and wellness," said William Zeqiri, Founder and CEO of Fresha. "Booking is no longer a one-off action; it's becoming part of a routine. As that shift accelerates globally, platforms like Fresha that deliver consistency, reliability, and end-to-end functionality will define the category."
Andrei Fomin, Founder of Banya No.1, whose clientele includes Justin Bieber and Kate Moss, described the platform's impact on business operations. "Fresha's marketplace continues to drive high-quality customer demand, but what stands out is how the platform supports retention," Fomin stated. "The loyalty programmes and seamless rebooking flows make it incredibly easy for clients to return, helping us turn first-time visitors into regulars."
Fresha is built to support businesses from independent professionals and owner-operated studios to multi-location enterprises and global franchises. The platform combines marketplace-driven demand with embedded payments, advanced search, and retention tools designed to capture high-intent demand and convert it into sustained revenue.
Trusted by more than 140,000 businesses worldwide, Fresha operates as an all-in-one booking, payments, and business management platform for beauty, wellness, and selfcare professionals including salons, barbershops, spas, medspas, clinics, and fitness studios.