From E-Commerce Giant to Small Business Champion: Dave DeSandre Joins VistaPrint Leadership
MARKETING
DeSandre will lead business operations to deliver profitable growth and exceptional customer experiences for VistaPrint’s largest region.
For small business owners, the quality of their custom print and design materials is crucial to their brand's success. VistaPrint, the global partner trusted by millions of entrepreneurs, is reinforcing its commitment to its largest market with a major executive hire, announcing the appointment of Dave DeSandre as Senior Vice President of North America, Category Management.
DeSandre officially joined the VistaPrint executive team on December 1, 2025, reporting directly to CEO Florian Baumgartner. This key appointment is designed to sharpen the company's focus on its most important market and leverage its unique global scale to deliver profitable growth and exceptional customer experiences.
A Track Record of Customer Obsession
Dave DeSandre brings over two decades of industry experience and a proven, customer-centric approach to his new role. He joins VistaPrint from Wayfair, the home goods e-commerce giant, where he served as Chief Commercial Officer for the company's B2B division, Wayfair Professional. During his tenure there, DeSandre was instrumental in scaling Wayfair Professional into a multi-billion dollar platform by consistently leveraging a deep customer-centric approach.
Prior to his time at Wayfair, DeSandre also gained valuable expertise in consulting and capital markets. This holistic background positions him perfectly to guide VistaPrint’s strategy at the intersection of manufacturing, digital technology, and customer experience.
VistaPrint CEO Florian Baumgartner emphasized the value of DeSandre's perspective. “Dave has a demonstrated track record of obsessing over customers and finding end-to-end solutions to help solve their problems,” said Baumgartner. “Dave will be an invaluable addition to our executive team and will sharpen our focus on VistaPrint's largest and most important market.”
The New Mandate: Transformation and Growth
In his new position, DeSandre is tasked with leading VistaPrint's North American business operations. His mandate centers on category transformation across three key areas:
Product Innovation: Driving new concepts in custom print products.
Customer Experience: Ensuring a seamless, intuitive, and supportive journey for every small business owner.
Commercial Strategy: Executing go-to-market plans for profitable growth.
He will partner cross-functionally across manufacturing, technology, product experience, and marketing to achieve these goals.
DeSandre expressed enthusiasm for leveraging the company’s core strength: “VistaPrint's global manufacturing scale and capabilities are unmatched in this industry,” he said. “I'm thrilled to leverage these assets to build an experience that empowers small businesses and unlocks new growth for the North American market.”
This appointment reinforces VistaPrint’s dedication to providing small business owners with the custom print products, easy-to-use digital tools, and expert design support they need to bring their ideas to life.