Genius Gourmet Launches New Fruit Punch Sparkling Protein Amid Major Retail Expansion
HOSPITALITY
Genius Gourmet, a leader in innovative functional protein beverages and snacks, today announced the official launch of its newest SKU, Sparkling Protein.
The era of thick, heavy protein shakes is officially over. Genius Gourmet, a leader in innovative functional beverages and snacks, has announced the launch of its newest offering: the Sparkling Protein – Fruit Punch flavor. This debut comes as the brand dramatically expands its national retail availability, cementing its leadership in the booming clear-protein beverage segment.
The Fruit Punch flavor joins the successful Blue Raspberry Lemonade in offering a refreshing, lightly carbonated beverage that delivers powerful functional benefits without the sugar or heaviness of traditional shakes.
The Clear Protein Disruption
Genius Gourmet’s sparkling protein line is designed to directly address modern consumer demand for drinks that are light, refreshing, and genuinely functional. These clear-protein beverages have become a disruptive force, showing strong sales velocities in club and grocery channels among shoppers seeking alternatives to traditional opaque protein shakes.
Key Product Details:
FeatureBenefitProtein Content 30g protein (Supports muscle recovery and satiety)
Sugar/Sweeteners0g sugar
Profile Clear, crisp, and lightly carbonated
Other AttributesGluten-free, low calorie, and designed for all-day drinkability
“We created sparkling protein to completely rethink what a protein drink could be,” said Lance Rankin, CEO of Genius Gourmet. “Consumers want something light, refreshing, and functional - and the response has exceeded every expectation. Launching Fruit Punch as our second flavor is a major milestone, and we're just getting started.”
Nationwide Retail Takeover
The launch of Fruit Punch reinforces the brand’s multi-flavor strategy while significantly boosting its national presence. The new flavor is now available across major retail partners, alongside its established Blue Raspberry Lemonade:
Target
Sam's Club
Meijer
H-E-B
Costco (where the 15-Pack Blue Raspberry Lemonade continues to perform strongly).
This expansion into top-tier grocery and club stores proves that the appetite for innovative, better-for-you functional nutrition is accelerating.
“Our success across club and grocery proves that shoppers are hungry for innovation in the protein category,” said James Vas Dias, VP of Sale at Genius Gourmet. “With 30 grams of protein and a clean, sparkling profile, Fruit Punch is perfectly positioned to build on the incredible momentum we've created with Blue Raspberry Lemonade.”