Get Joy Launches Initiative to Nourish Shelter Dogs Nationwide
MARKETING
"Get Joy, Give Joy" campaign turns purchases into donated meals for shelter dogs, fueling a nationwide effort to nourish and rehome dogs in need.
For dog lovers, few things are more important than ensuring their furry companions are healthy and happy. Now, a leading name in canine nutrition is proving that every meal purchased for a beloved pet can directly translate into a lifeline for a dog in need. Get Joy, a pioneer in gut-healthy, whole-food nutrition for dogs, has announced the launch of its charitable initiative, “Get Joy, Give Joy,” aimed at supporting shelter dogs across the country.
The campaign centers on the brand’s premium Freeze Dried Raw Meals. For every bag of these meals purchased at GetJoyFood.com between now and December 31, 2025, Get Joy will donate a bag of food to an animal shelter. This simple mechanism allows customers to fuel the health of their own pup while providing critical nourishment, health, and a better chance at a forever home for a dog waiting to be adopted.
Joy Starts From Within
Get Joy’s commitment to philanthropy is not new. Since 2024, the company has donated more than 65,000 meals, treats, and supplements to shelters nationwide through various initiatives. This latest campaign formalizes and amplifies that dedication.
“At Get Joy, we believe joy starts from within with healthy food, unconditional love, and a chance at a forever home,” said Tom Arrix, founder and CEO of Get Joy. “Every dog deserves joy. Through Get Joy, Give Joy, we're supporting shelters working tirelessly to bring that joy to life for dogs waiting to be adopted.”
The company’s focus is on ensuring that dogs who are often under immense stress in a shelter environment receive the high-quality nutrition they deserve. Get Joy has partnered with rescue organizations across the country, including Pets Lifeline and Pup Culture Rescue in California, Big Dog Ranch Rescue in Florida, and Muddy Paws Rescue in New York, ensuring widespread impact.
Nutrition Rooted in Science
The meals being purchased and donated are rooted in the latest veterinary science. Get Joy’s recipes, created in collaboration with top veterinary nutritionists, are made exclusively with premium, 100% USDA-sourced meats and whole foods. They strictly exclude common problem ingredients like seed oils, preservatives, and artificial additives.
A key feature of the nutrition is the proprietary Belly Biotics™ blend of prebiotics, probiotics, and postbiotics. This gut-healthy complex is designed to optimize digestion, strengthen immunity, and support long-term longevity. For dog lovers seeking to make a meaningful difference this holiday season, the “Get Joy, Give Joy” campaign offers the ultimate gift that gives back. By choosing uncompromising nutrition for their own dogs, pet parents are directly contributing to healthier, happier tomorrows for shelter dogs across America.