Grubhub Launches Super Bowl Campaign with George Clooney and Yorgos Lanthimos
ENTERTAINMENT
“Grubhub Will Eat the Fees”: George Clooney and Yorgos Lanthimos Lead the Brand’s Big Game Debut, Redefining Restaurant Delivery with New No-Fee Benefit.
Food delivery has transformed how people eat, but the experience at checkout has often left customers frustrated. When a $50 order jumps to $65 after fees, it can feel like an unwelcome surprise. Grubhub is changing that dynamic with an announcement timed to its first-ever Super Bowl commercial: the company will cover delivery and service fees on restaurant orders over $50.
Clooney and Lanthimos
To signal this massive shift, Grubhub has enlisted a heavy-hitting creative duo: Academy Award-winning actor George Clooney and avant-garde director Yorgos Lanthimos. The 30-second spot, titled "Grubhub Will Eat the Fees," unfolds at an extravagant dinner party that takes a subversive turn when the "final course," the fees, arrives.
“Grubhub is great, working with Yorgos was fantastic, and I couldn't be happier to be part of this campaign,” said Clooney. The ad marks a cultural moment for the brand, pairing Clooney’s effortless gravitas with Lanthimos’ unique visual lens to make it "impossible for the world to look at delivery the same way again," according to Marnie Kain, VP & Head of Brand at Grubhub.
The Math of No-Fee Delivery
The shift addresses a core reality of modern dining: the average fee on a $50+ order across delivery apps is approximately $13. For a family ordering delivery just once a week, Grubhub’s new benefit translates to roughly $675 in annual savings.
“Today, we're fundamentally rethinking how delivery pricing works and putting hundreds of millions of dollars back into customers' pockets,” said Howard Migdal, CEO of Grubhub.
The benefits extend beyond the diner. By removing the price barrier, Grubhub anticipates larger basket sizes and higher order frequency, providing a significant boost to the 415,000 merchants on its platform.
Stacking the Savings
To launch the benefit, Grubhub is rolling out a slate of exclusive "stackable" deals during Big Game week (February 1–8), including:
Chipotle: $20 off $50+
Burger King: $20 off $50+
Taco Bell & Popeyes: $15 off $50+
The "Transparency Advantage"
The food delivery landscape has matured beyond racing to shave minutes off delivery times. Today, the competitive edge increasingly comes from pricing that customers can understand and trust. Grubhub's decision to cover fees on orders over $50 reflects this shift—it removes the surprise at checkout that has frustrated users for years.
The broader implication for the restaurant and delivery industry is simple: when customers feel blindsided by final costs, they're more likely to look elsewhere. By eliminating these fees, Grubhub positions itself less as a neutral platform and more as a partner to diners. Transparent pricing reduces hesitation and makes the ordering process feel fairer. In a crowded market, that kind of simplicity can be a meaningful differentiator.