Guitar Center Becomes Exclusive Launch Partner for Orange Amps’ Outlawd ES Series Designed With Ed Sheeran
ENTERTAINMENT
Orange Amps has launched the new Outlowd ES Series of acoustic amplifiers, designed in collaboration with Ed Sheeran and available exclusively at Guitar Center in the U.S.
Guitar Center has announced that it will serve as the exclusive U.S. launch partner for the new Orange Amps Outlawd ES Series, a collection of guitar amplifiers designed in collaboration with global superstar Ed Sheeran. The partnership brings together one of the world’s most influential musicians and one of the most respected amplifier brands, resulting in a product line that blends classic Orange character with Sheeran’s performance‑driven approach to sound.
The Outlawd ES Series marks a significant moment for both Orange and Sheeran. For Orange, it represents a bold expansion into artist‑driven product development. For Sheeran, it’s an opportunity to shape gear that reflects the tonal clarity, warmth, and dynamic response he relies on during his live shows and studio sessions.
A New Amplifier Line Built for Modern Players
According to the announcement, the Outlawd ES Series was engineered to deliver the signature Orange sound, rich midrange, expressive breakup, and unmistakable character, while incorporating features tailored to Sheeran’s playing style. The result is a lineup that appeals to both longtime Orange fans and a new generation of players inspired by Sheeran’s acoustic‑forward, loop‑driven performances.
The series includes multiple models, each designed to offer:
Versatile tone shaping suitable for acoustic and electric setups
Modern reliability paired with Orange’s classic analog warmth
Artist‑informed engineering, reflecting Sheeran’s real‑world performance needs
Premium build quality, consistent with Orange’s reputation
These amps are built for musicians who want expressive tone without sacrificing portability or durability, a balance Sheeran himself requires on global tours.
Guitar Center’s Exclusive Role
As the exclusive U.S. launch partner, Guitar Center will be the first retailer to offer the Outlawd ES Series both online and in stores. The company emphasized that this partnership aligns with its mission to bring innovative, artist‑driven gear to musicians at every level.
Guitar Center will support the launch with:
Dedicated in‑store displays
Hands‑on demo opportunities
Online educational content
Access to the full Outlawd ES lineup
This exclusive rollout positions Guitar Center as the primary destination for fans, collectors, and working musicians eager to experience the new series firsthand.
A Collaboration Rooted in Creativity and Craft
The partnership between Orange and Ed Sheeran reflects a shared commitment to craftsmanship, tone, and musical expression. Sheeran’s involvement ensures that the amps meet the demands of modern performance, while Orange’s engineering heritage guarantees the sonic authenticity players expect.
The Outlawd ES Series is expected to resonate with a wide range of musicians, from singer‑songwriters and loop artists to electric players seeking a fresh take on the classic Orange sound.
A New Chapter for Artist‑Driven Amplification
With the launch of the Outlawd ES Series, Orange and Ed Sheeran are setting a new standard for artist‑informed gear design. And with Guitar Center as the exclusive U.S. partner, musicians nationwide will have early access to one of the most anticipated amplifier releases of the year.
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