Hello Sugar Acquires 20 Waxxpot Salons in Major Expansion
HEALTH & BEAUTY
Hello Sugar, a rapidly growing national franchise specializing in modern hair-removal and skincare services, today announced the acquisition of the assets of 20 Waxxpot salons located across Georgia, Kentucky, Ohio, and Texas.
The professional hair removal industry is seeing a massive shake-up as Hello Sugar, a boutique brand specializing in the ancient art of sugaring, has announced a landmark acquisition. The company is acquiring the assets of 20 Waxxpot salons across four key U.S. states, Georgia, Kentucky, Ohio, and Texas, a strategic move that instantly triples Hello Sugar's footprint and establishes it as a dominant player in the functional beauty segment.
The acquisition, announced today, significantly expands Hello Sugar’s presence, bringing its total location count to 30 salons nationwide. This growth trajectory underscores the increasing consumer demand for sugaring, an alternative to traditional waxing that uses an all-natural, sugar-based paste to remove hair, often resulting in less pain, reduced irritation, and slower hair regrowth.
Why Sugaring is Taking Over
Hello Sugar's rapid expansion is fueled by the growing consumer shift toward cleaner, gentler, and more effective beauty solutions. Sugaring uses three simple, natural ingredients—sugar, lemon juice, and water, making it a perfect fit for today's ingredient-conscious clientele.
The integration of 20 Waxxpot locations positions Hello Sugar to introduce its signature, specialized services to a broader, receptive audience. While Waxxpot offered both waxing and sugaring services, the newly rebranded Hello Sugar salons will exclusively focus on the sugaring technique. This focus on a single, specialized, and highly profitable service model is a core differentiator for the brand.
"The acquisition of these 20 premium salons is a transformative moment for Hello Sugar," said Todd Leff, CEO of Hello Sugar. "It not only triples our physical presence but allows us to immediately showcase the superior results and gentle experience of sugaring to thousands of new customers in high-growth markets. We are excited to leverage the talent in these existing locations and introduce the full Hello Sugar experience, defined by our clean, natural approach."
Strategic Expansion in Key Markets
The acquired locations span high-growth markets, providing Hello Sugar with an immediate and strong foothold in the South and Midwest:
Georgia
Kentucky
Ohio
Texas
This strategic density in regions known for their strong retail and beauty sectors ensures that the brand can capitalize on local loyalty while rapidly scaling its clean beauty message. The former Waxxpot teams are expected to transition smoothly, undergoing specialized training to perfect the proprietary Hello Sugar sugaring method.
The move signals a clear commitment from Hello Sugar to lead the professional hair removal category. By combining a superior, natural technique with an aggressive retail expansion plan, the company is poised to become the premier destination for consumers seeking cleaner, more effective results.