hello® Taps Actress Chandler Kinney as First-Ever Chief Aura Officer
HEALTH & BEAUTY
hello announces actress Chandler Kinney as its first-ever Chief Aura Officer.
In 2026, your morning routine is no longer just about getting out the door. For a growing segment of younger consumers, Gen Z in particular, the first twenty minutes of the day have become something closer to a ritual. The products you choose, the intention behind them, the energy you're building before the world even knows you're awake, it all adds up to what the culture has started calling "aura points."
Hello® has been paying attention. And the oral care brand just made its most culturally fluent move yet.
The company announced today that actress Chandler Kinney, known for her roles across film and television and for a social presence that radiates exactly the kind of warm, confident energy hello has always stood for, has been appointed its first-ever Chief Aura Officer (CAO). Yes, that's a real title. No, it's not an accident that it perfectly captures the moment we're in.
What a Chief Aura Officer Actually Does
The role is built around the intersection of where hello lives as a brand and where its audience lives culturally. As CAO, Kinney will bring her creative vision to hello's social channels, lead new content, offer behind-the-scenes glimpses into her routines, and share what she calls "aura tips," guidance on turning everyday self-care moments into something that actually feels meaningful rather than mechanical.
Diana Haussling, CEO of hello products, framed the appointment with the brand's signature energy: "As our newly appointed Chief Aura Officer, Chandler will take our 'everyday yay' energy to the next level. Chandler embodies the hello spirit through her confidence, creativity and warmth. We're excited to see how she brings the vibes to the hello fam."
That language, "everyday yay," "the vibes," "the hello fam," isn't corporate speak trying to sound young. It's a brand that has genuinely built its identity around making mundane routines feel a little more joyful, and finding a spokesperson who authentically lives that out.
Why Chandler Kinney Makes Sense
Kinney didn't come to this partnership as a blank slate for the brand to project onto. She came with her own genuine relationship to self-care. "For me, self-care is all about cultivating and protecting my peace," she said. "I'm so excited to share my go-to self-care tips! Hello's new whipped toothpaste is a staple in my routine, and helps me start each day with my best smile."
That specificity matters. Mentioning the actual product, hello's new whipped toothpaste, with genuine enthusiasm rather than vague endorsement language is exactly the kind of credibility that resonates with an audience that has extremely finely tuned radar for inauthenticity.
The Bigger Cultural Moment
Hello has always occupied a distinctive space in personal care: vegan, cruelty-free, free of artificial sweeteners and flavors, parabens, and microbeads, products that are thoughtfully formulated and deliberately designed. The Chief Aura Officer appointment is a natural extension of that brand identity into the language and values of its core consumer.
For Gen Z, the morning routine is a statement. Hello® just found the right person to help make that statement a little more intentional, and a lot more fun. Find the full hello lineup at hello-products.com.
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