Hennessy and LeBron James Unveil New V.S.O.P Limited Edition
HOSPITALITYSPORTS
The Hennessy V.S.O.P Limited Edition by LeBron James launches globally in October 2025.
Two titans of excellence have joined forces once again as Hennessy, the world's premier cognac, and global icon LeBron James announce the launch of the new Hennessy V.S.O.P Limited Edition by LeBron James. Available in select markets worldwide this October 2025, this release is the newest chapter in a creative partnership that seamlessly merges Hennessy's centuries-old craftsmanship with the NBA star's inspiring cultural legacy.
This collector's edition is more than just a bottle of fine cognac; it is a statement piece built around the themes of elevation, leadership, and connection.
The Crowning Design
At the visual heart of the new V.S.O.P bottle is LeBron James's signature "crowning" gesture—a universal symbol of achievement and reaching one's peak. This iconic symbol is boldly reimagined on the bottle’s design, which features a vibrant orange colorway. This dynamic hue, inspired by LeBron's energetic spirit both on and off the court, signals a fresh occasion for celebration, inviting fans to gather and share in a new era of sociability, "from courtside to cocktail hour."
Speaking about the inspiration, LeBron James said, "It's an honor to continue this partnership with Hennessy. Our first collection was about a shared pursuit of excellence and boundary pushing, and this new limited edition is another chapter in that story. The design features my crowning gesture, which is special for me and stands for celebration and connection. That's what this bottle is made for."
The Second Decision
To announce the collaboration, Hennessy launched a provocative social content campaign titled "The Second Decision." This campaign is a bold and clever play on LeBron’s infamous, viral 2010 trade interview, "The Decision." While the original moment marked a pivotal career move, this modern reimagining celebrates a powerful creative reunion and a shared cultural impact. Through a series of cinematic social moments, the campaign connects LeBron's personal journey with the communities and culture that both he and Hennessy honor.
This shared value of "collective play and social generosity" was highlighted by Vincent Montalescot, Chief Marketing Officer of Hennessy. "This is a tribute to LeBron's extraordinary journey and to a defining moment in the history of sport; it is a privilege to partner with him in a way that is both genuine and celebratory," Montalescot stated.
Crafted to fuel conversations and gatherings, the Limited Edition invites a new generation of enthusiasts to explore the smooth, balanced depth of Hennessy V.S.O.P. It particularly highlights a modern classic cocktail: the Hennessy Sidecar, which showcases the cognac's approachable yet refined drinkability.
With this new release, Hennessy and LeBron James successfully capture the spirit of connection that defines both the 260-year-old cognac house and the global basketball community, proving that legendary partnerships are built to last.
The limited edition is now available across select markets worldwide.